Automotive Account Specialist, Advertising Sales Development

Company: Comcast Corporation
Location: Miramar
Posted on: April 19, 2024

Job Description:

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.Job SummaryResponsible for developing and modifying advertising sales materials and packages for automotive clients. Develops proposals, presentations and packages to address the priorities and preferences of assigned market segments. Provides advanced and/or specialized support to strategic accounts by researching, organizing and creating presentations and sales materials that align with the client-specific strategy. Works with moderate guidance in own area of knowledge. Tier 3 Automotive Industry knowledge is a plus.Job DescriptionCore Responsibilities

• Facilitates the selling of advertising by providing plans that meet the needs of assigned automotive client and sales force and by targeting and appealing to important clients, industries and market segments.
• Utilizes research data and analysis to determine best multi-screen advertising solution for targeted audiences, clients and available inventory.
• Develops customized proposals and pre-sales materials to position the sale of advertising campaigns related to strategic accounts.
• Gathers and summarizes marketplace intelligence relative to sales and programming. Generates, tracks and distributes sales reports to measure sales effectiveness related to strategic accounts.
• Partners with Account Executives to maintain strategic client relationships and answer client concerns. Troubleshoots and follows up on client concerns.
• Proactively identifies new opportunities for account growth
• Assists local leadership with additional tasks and duties as assigned.
• Provides high level support and leadership on special projects/campaigns/initiatives.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.
• Proficient in Microsoft Excel, PowerPoint and WordEmployees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.Disclaimer:
    • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience2-5 Years

Keywords: Comcast Corporation, Fort Lauderdale , Automotive Account Specialist, Advertising Sales Development, Sales , Miramar, Florida