User Experience and Web Production Lead (Remote)
Company: Oracle
Location: Fort Lauderdale
Posted on: April 6, 2021
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Job Description:
Responsible for digital marketing of products or services in
support of Oracle's demand generation strategy using tools to
optimize marketing strategies and enhance the customer experience
with new technology platforms and innovations. Responsible for
digital marketing activities to optimize the online user
experience, increase marketing effectiveness. Executes online
marketing programs such as search optimization (paid and natural
search), affiliated marketing, social marketing, and viral
marketing to create buzz and inbound demand responses. Drive
traffic which ultimately generates sales pipeline. Translates ideas
used in demand generation into promotional marketing campaigns and
advertising personas. Ensures localized content is leveraged for
all digital marketing channels including, web, social, paid
advertising and outbound emails Conducts analysis for programs
effectiveness and uses the findings for market site enhancements
and to leverage optimization of all digital programs. Collects and
analyzes digital/internet/website/mobile data and statistics which
monitor and measure the performance of digital traffic and
activities to support marketing and campaign optimization, lead
generation for sales, product and engineering teams for continuous
improvements to product and data driven decision making. Applies
statistics-based market intelligence to business issues and
formulates recommendations on optimizing the user experience and
help drive business outcomes. Monitors and analyzes site
performance and reviews tracking metrics to provide solutions to
increase search engine ranking and creating marketing
personas/audience profiles. Researches and evaluates new technology
trends and identifies new optimization opportunities. Job duties
are varied and complex utilizing independent judgment. May have
project lead role. 5 years related experience. BA/BS degree or
equivalent. Proficiency in web analytics applications, strong
database skills and technical understanding of website architecture
and mobile platforms. *This is a remote/office based position which
may be performed anywhere in the United States except for within
the state of Colorado.* *Oracle is an Affirmative Action-Equal
Employment Opportunity Employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, national origin, sexual orientation, gender
identity, disability, protected veterans status, age, or any other
characteristic protected by law.* User Experience and Web
Production Lead The user experience and web production lead will
organize and implement projects for Oracle.com and related Oracle
external-facing web sites and web pages. The user experience and
web production manager will ensure the design system is scalable,
usable, and will work to enhance the design system. The user
experience and web production lead will be responsible for enabling
the business for timely publishing by creating documentation from a
standard set of tools that set up the publishers for success in the
design system. In addition, the user experience and web production
lead must know both the design system and the content management
platform and implement solutions that converge the abilities of the
design system with the business needs and limitations. As a core
member of the web publishing team, the user experience and web
production lead will partner with the content stakeholders and
others involved in building and maintaining Oracle.com (including
product marketing, editorial, design, SEO, and QA) to ensure that
the pages are kept up to date and accurate, reflect Oracle's visual
and editorial brand, are optimized for SEO and usability, and more.
Major Responsibilities: * Apply user-centered design methods to
translate user needs, business objectives, and technology
capabilities into enterprise-class experiences. * Create
competitive analyses, wireframes, workflows, personas, navigation
diagrams, and other IA deliverables documents to define, design and
clearly communicate an interactive experience. * Maintain and
evolve information architecture standards, philosophies, and
practices for Oracle's online properties. * Support
interdisciplinary teams to identify and collect business and
customer requirements for new and ongoing projects. * Partner with
stakeholders, publishers, and UX/UI designers to shepherd both
turnkey and custom design requests through organizational processes
and ensure effective, efficient planning and communication of
project milestones. * Partner with other organizational leads to
anticipate and envision short and long term changes to requirements
and evolving business objectives. * Work with management to gain an
understanding of the requirements of a new project, figure out
which teams need to be involved, engage the project team, hold
regular meetings, build out a timeline, make assignments, issue
meeting agendas, minutes, and action items, follow-up on action
items, and see the project through all approvals and
implementation. * Support ongoing user research and usability
activities by partnering with the research team to identify areas
for study. * Provide requirements to the design team for
considerations that are unique to the web publishing process and
the tools used to publish Oracle.com and associated websites. *
Identify design gaps, features, or enhancement requests discovered
during projects and work with front end development to create
additional variations. * Ensure that QA processes are strictly
followed. Conduct QA testing and follow up to resolve issues. *
Pull together all of the appropriate team members, produce web
pages for launches, webcasts, events, and announcements. Provide
recommendations regarding template usage, project timeframes, and
quality processes. * Provide testing and validation information to
web technology and IT teams related to the web publishing
platforms. * Manage tracking system (JIRA/Wrike) queues for
assigned areas. Ensure requests are initiated, followed up on,
completed, and closed out within service-level agreement timelines.
* Front-end coding/HTML page production for multiple website
projects and updates. * Update and maintain web content in the
content management system (Oracle Content Experience, Oracle
WebCenter Sites and Oracle WebCenter Content), trouble shoot, and
escalate if needed. Required Qualifications: * In-depth knowledge
of user experience design, information architecture, prototyping
and wireframing, with 10 years of direct experience. * Project
management experience in complex environments working across
multiple organizations. * Excellent written and verbal
communications, including strong editing, grammar, and proof
reading skills; good listener. Able to convey meeting minutes and
action items in clear, net language. * Able to juggle several
projects at the same time. Cool under fire when dealing with "fire
drills," last-minute demands and changes, or shifts in focus or
direction. * Strong ability to spot consistencies and
inconsistencies across multiple projects and web sites and pages
and bring that knowledge to bear from one project to another. In
other words, help break down silos across projects and
organizations. * Demonstrate excellent organizational,
problem-solving, and prioritization skills. Keep track of multiple
projects and progress of others on the team. Create action plans to
finish projects on time and on budget. * Strong working knowledge
of digital graphic art production/design, including layout,
composition, font specifications, and color specifications. *
Proficient with common web design tools including Figma * Possess
critical thinking, analytical, and creative talent to develop a
concept, idea, fact, or content into a strong visual presentation
that maximizes communications/sales effectiveness. * Experience
working cross functionally with marketing, product/segment
management, other web producers, developers, web designers and
coders, UX, SEO, editorial, QA, and others. * Requires a BA or BS
degree or equivalent experience. Desired: * Enterprise website
publishing experience, with 3 years of direct experience. *
In-depth understanding and experience with current enterprise-level
CMS systems, hand coded HTML/CSS, responsive design, JavaScript,
Agile development. **Job:** **Marketing* **Organization:**
**Oracle* **Title:** *User Experience and Web Production Lead
(Remote)* **Location:** *United States* **Requisition ID:**
*210005L2*
Keywords: Oracle, Fort Lauderdale , User Experience and Web Production Lead (Remote), Professions , Fort Lauderdale, Florida
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