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eCommerce / Web Content Strategist

Company: MSC Cruises
Location: Fort Lauderdale
Posted on: November 26, 2022

Job Description:

The eCommerce/Web Content Strategist will be responsible to select and provision the right content to be used in and coordinate with brand, creative, product, and marketing for the consistent and effective use of brand guidelines and CMS/UX capabilities. This position will possess thorough knowledge of web content authoring, production configuration, publishing, site architecture, and integration with the eCommerce funnel parameters that make products compelling and inspiring to users. Reporting to the eCommerce Product Manager, you will serve on a cross-functional team with eCommerce, marketing, creative, development, and testing teams to fulfill business requirements and accomplish marketing and communication objectives.

The successful candidate will have a keen eye to find striking content assets, CMS components, and templates, that combined will create a product platform that sells our offering in the most visually appealing way. Strong knowledge and understanding of CMS and other web and eCommerce platforms is required. Excellent interpersonal skills and a proactive approach to project management and execution.

MSC is operating a hybrid working model whereby you work in the office (Fort Lauderdale OR Miami 2-3 days / week)


Oversee the daily management, monitoring, and maintenance of the website content and user journeys

Integrate and optimize backgrounds, images, video, SEO metadata, and tagging in adherence to best practices and stakeholder requirements.

Knowledge of how to use templates, components, and modules required to build site pages for efficiency, readability, and reuse

Conduct periodic content audits to ensure website quality and efficiency

Publishing and direct QA of all pages to discover capability gaps, define the problem statement, evaluate solution options, and makes recommendations

Create testing scripts, conduct regular test plans, and manage technical resolutions for resolution

Collaborate with all internal and external team members (designers, product owners, marketing, and content teams) to ensure appropriate website content aligns to the overall business strategy

Management of the content on multiple environments (pre-prod, stage), troubleshooting and delivering any CMS changes, especially when geared towards product showcasing

Oversee Sitecore component library system and train authors on proper methodologies to support stable, scalable, replicable CMS instance


Bachelor of marketing, design, or related discipline

Background in Digital and eCommerce asset selection and adaptation to web to best position product value proposition

2+ years experience with CMS and developing templates, components, and visually appealing functionality

Experience with Photoshop, Figma and other design packages, as well as DAM and Content review Workflows

Thorough knowledge with implementing Web Content Authoring, Production, Configuration, Publishing, and site architecture

Hands-on experience with CMS implementation, upgrades & migrations

Ability to collaborate closely with cross-functional team

Basic knowledge in front end technologies like JSP, HTML, HTML5, CSS3, JavaScript and JQuery a plus


US passport or green card

MSC is an everify employer Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

Job Type: Full-time

* Monday to Friday

Work Location: Hybrid remote in Fort Lauderdale, FL 33309%58047475%

Keywords: MSC Cruises, Fort Lauderdale , eCommerce / Web Content Strategist, Other , Fort Lauderdale, Florida

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