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Ad Operations Associate

Company: ICON International, Inc.
Location: Fort Lauderdale
Posted on: August 2, 2022

Job Description:

ICON is seeking an Ad Operations Sr. Associate to become an integral part of our Ad Operations team. The Ad Operations Sr. Associate will be responsible for the set-up, execution and delivery of digital campaigns in our 3rd party ad server. This role will work with both internal teams and external parties to ensure campaign delivery objectives are met, as well as work closely with the ICON Programmatic Trading Desk, collaborating on process and technology.
The role:

  • Create campaigns in the ad server, implement 3rd party tracking tags, map creative, and issue tags to publishers
  • QA campaign tags and creative assets
  • Serve as a technical resource owning the set-up, management, and execution of campaigns for our top accounts.
  • Collaborate with ICON Programmatic team, with recommendations on tagging, data, process, and technology platforms.
  • Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met
  • Collaborate with team members by providing guidance on how to continually improve operational processes
  • Act as a strategic partner within media account teams; providing consultation to clients on the correct setup of campaigns, tagging of clients sites, and the use of site analytics platforms
    The ideal candidate:
    • 1 - 3 years' experience in Google ad server (Campaign Manager), either publisher or agency side
    • Strong understanding of third party tracking and tagging structures
    • Diligent with attention to detail and ability to resolve problems quickly
    • Able and eager to learn new concepts and challenge the existing framework
    • Great communication, organizational and time management skills
    • Computer literate with an active interest in everything digital with an understanding of online advertising industry trends

Keywords: ICON International, Inc., Fort Lauderdale , Ad Operations Associate, Other , Fort Lauderdale, Florida

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