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Search Engine Optimizer/Marketer (SEO/SEM)

Company: Robert Half The Creative Group
Location: Fort Lauderdale
Posted on: August 2, 2022

Job Description:

Description Responsibilities--- Manage the strategic and tactical components within integrated Search Engine Marketing (SEM) campaigns, also known as Paid Search, or Pay-per-Click (PPC)--- Oversee development of program strategies and analyses--- Accountable for channel performance, testing schedule, and performance forecasts--- Develop insights from SEM program results, keeping internal teams looped-in on strategic implications--- Identify new opportunities within existing SEM program--- Own the day-to-day optimizations of SEM programs for multiple Client's brands with minimal oversight, including budget planning, optimizing toward company goals, performance tracking and analysis--- Work closely with brand managers and key stakeholders to ensure program goals and creative are strategically aligned and quality levels are maintained--- Foster relationships with internal teams and external vendors--- Understand big picture implications and how SEM insights can be applied across other departments & marketing channelsQualifications--- Bachelor's degree with 5+ years of analytical and digital marketing experience within SEM--- Expert level knowledge with platforms/tools including Google Analytics, DoubleClick (SA360), Google Ads & Bing Ads.--- Thorough understanding of SEM and digital marketing trends--- Familiarity with attribution models, expertise in customer segmentation and the use of test and learn strategies to optimize campaigns--- Experience managing large SEM budgets--- Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations--- Ability to problem solve with limited direction--- Attention to detail and strong communication skills--- Ability to meet deadlines and work in a fast-paced environment--- A strong work ethic, passion for digital marketing and a genuine curiosity for data analytics--- Employees must be in good standing in current role; no written warnings in the past six months Requirements Google Suite Innovation starts with people. - Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information. - 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/terms-of-use) .

Keywords: Robert Half The Creative Group, Fort Lauderdale , Search Engine Optimizer/Marketer (SEO/SEM), Other , Fort Lauderdale, Florida

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