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Regional Chain Manager, On Premise-SE

Company: Pernod Ricard USA
Location: Fort Lauderdale
Posted on: May 3, 2021

Job Description:

Position Title: Regional Chain Manager, On Premise-SE

Location: Florida, Remote

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahla Liqueur, Beefeater Gin, and Avin Tequila such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jout Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

Position Summary

The primary purpose of this role is to drive availability, visibility and velocity on our PRUSA spirits and wine portfolio for an assigned chain customer base of regional chains critical to the Southeast market but not exclusively by developing / owning / driving strategic account plans that will deliver the results to beat the market . This individual will work closely with key internal partners within the Chains Division, Brand and other cross-functional teams to establish tailored customer and marketing plans that deliver a win for the customer, their guest and PRUSA. As an important member of the FL, GA & NC teams, key to success is effective and productive collaboration with the GM/Region Director and his/her teams to ensure alignment on budgets, priority brands and execution.

Jobs to Do

Regional Chains

  • Ensure PRUSA Brand availability with Chain Account base to grow overall share faster than the category outpacing competitive set as measured in NABCA.
  • Secure visibility and win velocity with the right signature and seasonal LTO drinks on menu as well as activations for Pernod Ricard total spirits & wine portfolio.
  • Crystallize the sell story grounded in consumer and category insights that delivers the triple win for the chain, their customer and Pernod Ricard.
  • Focus on growing NNS (value).
  • Plan and develop regional marketing and sales initiatives as well as brand priorities for assigned regional accounts including launching innovation.
  • Leverage effective nationally generated ideas in developing regional level sales tactics.
  • Communicate, survey, sell-in and implement regional marketing and sales initiatives as well as brand priorities.
  • Identify shopper marketing, multicultural and digital programs.
  • Manage PowerBi Mandate Tracker chain inputs and communicate and measure compliance opportunity to the key states.
  • Resource PowerBi ACE tool to identify the leading priorities to grow the business and beat competitive set.
  • Build chain customer forecasts in Exceedra.

Relationship Management

  • Strengthen and build relationships with key customer(s) in a defined number of accounts in the market and collaborate with division sales, marketing teams and distributors to establish tailored marketing plans for accounts.; Relationships will include Buyer, Brand, Distributor and State Field Team GM, Director and Market Managers.
  • Manage and communicate national level plans, programs, and approvals directly to the distributor and PR teams to ensure excellent execution at the outlet level.
  • Conduct formal action-oriented quarterly meetings with Key State GM/Region Director to discuss Fiscal progress, current opportunities and forward-looking needs to support the business. Establish regular monthly check-in calls as well.
  • Be the On Premise Chain expert for FL, GA & NC supporting the broader team with best practices, effective sell stories and NABCA data to win and grow the overall on premise business.

Tracking / Metrics

  • Create account level execution and compliance metrics to track distributor and account performance. Conduct post analysis to validate ROI on programs executed. Create reports for Director, National On-Premise Chains, as well as the FL, GA & NC Region Director.


  • Education: Bachelor's degree required.
  • Experience/Background: A minimum of 5-7 years of proven success in sales and sales management across a large number of diverse national and/or regional account customers. Prior distributor management experience and lead buyer call experience is recommended.
  • A demonstrated record of success in establishing and delivering sales goals and implementing strategic initiatives thru direct reports and leading teams to achieve objectives.
  • A track record for effectively managing budgets and maximizing returns on investment.
  • An entrepreneurial approach to managing their business and experience working in a smaller team environment.
  • Strong facility with Microsoft Office PowerPoint, Excel and Word.

Working Conditions

Work is performed in a typical field environment, with moderate demands for movement and lifting.

Travel: Frequent travel to customer sites is required as corporate COVID restrictions begin to lift. (40% of time)


Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

  • Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
  • Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:


Target End Date:

Keywords: Pernod Ricard USA, Fort Lauderdale , Regional Chain Manager, On Premise-SE, Other , Fort Lauderdale, Florida

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