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Company: Insight Global
Location: Fort Lauderdale
Posted on: May 3, 2021

Job Description:

Our client is looking for a Copywriter to join their digital marketing team. This role will primarily focus on writing the client's destination content and port guides/shore excursions, so any experience writing in the travel industry is a huge plus. The Copywriter will be expected to craft clear and compelling copy that demands attention, creates desire and compels action. He/she will develop a deep understanding of the client's tone of voice and serve as copywriting expert available to all departments and stakeholders. He/she will research, outline, and write compelling copy for communications material centered around destination content for our web and app products. The copywriter will self-initiate, meet with, and interview brand partners, stakeholders, and other necessary contacts to acquire proper information needed when the assignment given may need additional information to be able to complete the task efficiently. He/she will be expected to deliver all writing in clearly formatted and organized copy documents with an introduction to the assignment, messaging strategy, target audience and communications goal - to make reviews, and the project overall, more efficient. The candidate should be someone with the ability to work through several rounds of feedback and change to achieve ultimate communications objectives and meet shared organizational goals. Top-tier talent, relentless work ethic, unbridled enthusiasm and never-ending ability to bring concepts to life are all must-haves for this unique individual. Minimum Requirements2-5 years of copywriting and editorial experience in an advertising or marketing roleA well-rounded portfolio that showcases an on-brand aesthetic that lends well to a range of audiencesStrong grasp on all digital platforms and a commitment to keeping up with the latest marketing trendsTop-notch communicator, versatile writer, and innovative conceptual thinker Desired SkillsTravel writing experience and knowledge about cruising destinationsKnowledge of Airtable (or similar content management tools) and/or JIRA

Keywords: Insight Global, Fort Lauderdale , Copywriter, Other , Fort Lauderdale, Florida

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