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Marketo Specialist

Company: Infinity Consulting Solutions
Location: Fort Lauderdale
Posted on: April 3, 2021

Job Description:

Job Description - Marketo SpecialistAn ICS client is seeking a Marketo Specialist to join their team in Fort Lauderdale. Relocation from another state is ok but candidates must be willing to sit in the Fort Lauderdale office towards the latter part of 2021. You will be able to work remotely up until october 2021 (target date to return to office). The candidate for this role must have Deep, Hands on Marketo experience. This is a new install of Marketo so this person will be the SME for the Marketing team. Right now they are primarily using Marketo for email and working to get workflows set up, eventually Layer in SMS and then direct mail and other online channels. You will be responsible for template creation, workflow creation, Multichannel. This is a Manager position with 1 person reporting in through them, potentially 2. Direct Management experience is NOT required. You can have experience mentoring others or working as a lead. Priority is the deep Marketo expertise but you should be wanting to eventually move into leadership. The role could potentially evolve into Senior Manager or Director of Ecommerce or Director of Digital Marketing. Nice to have is Marketo Scoring. Full JD below. We're looking for an experienced Marketing Manager with expertise in Marketo marketing tools. You'll act as our internal subject-matter-expert on all things marketing operations. You'll own the implementation, upkeep, and execution of multi-channel marketing campaigns and measurement. You'll work closely with the Marketing team on the lifecycle communications strategy as well as collaborate cross-functionally with the Web Development, Support and Finance teams. Essential Job Functions:

  • Collaborate with the Marketing team members to create segment-based communication strategies for acquisition, lead nurturing, customer cross-sell/up-sell, and customer retention
  • Lead and manage at least one team member responsible for email marketing campaign operations
  • Create and maintain marketing automations and campaigns, using Automation Builder, Journey Builder and Message Center for email as well as other channels, including direct mail, SMS, mobile push, call center, web, etc
  • Consult on data integrations with website, CRM, Customer Intelligence Hub, etc.
  • Perform basic administrative functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations
  • Track and report email campaign results, including building standard reports and integrations with enterprise BI tools
  • Develop and implement a testing roadmap to optimize campaigns (open rates, click rate, ctr, conversion rate, etc.)
  • Provide regular read-outs of channel performance to senior leadership Required Qualifications:
    • Bachelor's degree in marketing, business or quantitative field
    • Extensive Marketo experience (5+ years), including campaign management and analytics
    • Marketo Certified Expert (strongly preferred)
    • Basic knowledge of HTML, CSS & JavaScript (preferred)
    • Proven track of record of building and optimizing multi-channel marketing campaigns
    • Strategic mindset; independent worker that can drive projects forward
    • Demonstrated ability to work effectively across business and technical teams to deliver results
    • Exceptional communication skills. Clear, concise, and collaborative.
    • Excellent people and management skills to interact with staff, colleagues, clients, cross-functional teams and third parties a team player
    • Highly analytical and able to derive meaning from data - provided by Dice

Keywords: Infinity Consulting Solutions, Fort Lauderdale , Marketo Specialist, Other , Fort Lauderdale, Florida

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