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Senior Marketing Manager, Product Marketing

Company: Kaplan, Inc.
Location: Fort Lauderdale
Posted on: September 12, 2020

Job Description:

Senior Marketing Manager, Product Marketing Fort Lauderdale, FL, USA

Remote/Nationwide, USA

Job Title

Senior Marketing Manager, Product Marketing Job Description

The Senior Marketing Manager, Product Marketing supports the strategic planning, development, and execution of marketing efforts for higher education programs and other initiatives.

The Senior Marketing Manager collaborates with internal marketing partners to analyze opportunities, identify target audiences, assess the competitive landscape, and build marketing plans to achieve student acquisition and enrollment goals. S/he will also be responsible for understanding and articulating value propositions, developing creative briefs, and working with marketing partners to develop creative assets and execute campaigns that support the integrated marketing plan.

Key Responsibilities

Assist in the development and implementation of marketing strategy and marketing plans to achieve student acquisition and enrollment goals for higher education programs

Manage key product marketing initiatives in support of those goals

Create a messaging strategy, positioning, differentiators, proof points, and value propositions for higher education programs, areas of study, or schools/colleges

Serve as the subject matter expert on programs' differentiators and key messages for marketing assets and campaigns

Develop creative briefs and collaborate with internal marketing partners to produce digital or offline assets required to execute marketing campaigns

Conduct market and competitive research that informs go-to-market strategies, positioning, messaging and creative for higher education programs

Minimum Qualifications

Bachelor Degree with a focus in Business Administration or Marketing

4-7 years of experience and/or training

4+ years of experience in product marketing or integrated marketing with an in-house marketing department or advertising agency

Working knowledge of a variety of software including Excel, Word, and PowerPoint (and/or the Google equivalent products)

Excellent organizational skills with an ability to set and maintain priorities

Excellent written and verbal communication skills

Demonstrated ability to be both strategic and hands-on

Proactive, self-starter

Location

Fort Lauderdale, FL, USA Additional Locations

Remote/Nationwide, USA Employee Type

Employee Job Functional Area

Marketing Business Unit

00091 Kaplan Higher ED Kaplan is an Equal Opportunity Employer

Posted 2 Days Ago

Full time

JR206935

About Us Kaplan, Inc. serves over one million students globally each year through its array of higher education, test preparation, professional education, English-language training, and university preparation programs, and offerings to individuals, institutions, and businesses. The largest subsidiary of Graham Holdings Company (NYSE: GHC), Kaplan has operations in over 30 countries, employs more than 13,000 full- and part-time professionals, and maintains relationships and partnerships with more than 1,000 educational partners and over 10,000 corporations and businesses.

Across its 80 year history, first as a pioneer of the test prep industry, and then as an early online education leader and now as a global education provider, Kaplan has been recognized for expanding educational access and improving student outcomes through innovative uses of technology, instructional design, and learning science. We’ve been recognized among the world’s 10 most innovative educational companies (Fast Company); as one of America’s Top 100 employers (Forbes); and a top employer with remote jobs (Flexjobs).

Kaplan’s Higher and Professional Education division provides services to both institutional partners as well as professional education and development programs to corporations and individuals.

Kaplan Higher Education helps colleges and universities manage their operations and support their students’ success, providing support services that include online instructional platform management; student recruitment and enrollment; student advising; financial aid counseling; marketing; administrative support, in such areas as human resources and internal communications; facilities management; and technological support.

Kaplan Professional helps working adults obtain and maintain in-demand certifications, licenses and professional designations that enable them to advance and succeed in their careers. Through live and online instruction, Kaplan Professional provides exam preparation, licensing, continuing education, and professional development programs to businesses and individuals in the accounting, engineering, insurance, securities, real estate, financial planning, and information technology industries.

Other Kaplan businesses include: Kaplan Test Prep, which provides preparation for over 90 standardized exams for entry into undergraduate, graduate, and professional degree programs as well as professional licensing exams; Kaplan International English, which is one of the world’s largest English-trainers, with about 40 schools globally; and Kaplan International Pathways, which helps international students progress into degree programs at top-ranked partner universities in the U.K., U.S., and Australia.

Keywords: Kaplan, Inc., Fort Lauderdale , Senior Marketing Manager, Product Marketing, Other , Fort Lauderdale, Florida

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