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Principal Demand Marketing Manager

Company: Citrix Systems
Location: Fort Lauderdale
Posted on: September 12, 2020

Job Description:

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

Location: Fort Lauderdale Requisition: R21732 Principal Demand Marketing Manager (Open) Job Posting Title: Principal Demand Marketing Manager What we're looking for: Position Overview/Summary

Citrix is looking for a growth-oriented, data-driven Demand Gen expert to develop, execute, and continually optimize online and offline omni-channel demand plans that drive high quality leads, funnel performance and pipeline growth to meet business goals. This role will be responsible for orchestrating demand strategies and plans cross-functionally in a distributed global organization, working in partnership with field sales & marketing teams, digital and content marketing, brand, product marketing, partner marketing and marketing operations.

You are a creative and data-driven marketer who can balance strategy with the tactical to get the job done. You enjoy measuring and analyzing performance, and recommending actions based on the data. You know how to optimize plans across channels and effectively work across teams to drive cross-functional planning and execution to achieve goals. You are a self-starter who thrives in a fast-paced environment where you are empowered to plan, execute, pivot and try again.


Develop a firm understanding of the market opportunity, sales targets, and how to build a cohesive demand strategy and plan to achieve bookings, pipeline and growth goals

Develop a deep understanding of customers, products, target segments & audiences and how best to reach buyers throughout the customer journey

Develop comprehensive and integrated demand generation strategies and plans across online and offline channels to optimize funnel performance and increase pipeline contribution across multiple geographies

Engage with Field Marketing and Sales teams to understand regional dynamics and provide intelligence & guidance to drive optimal marketing mix, messaging and tactics for generating prospect and customer leads and accelerating funnel performance

Partner with Digital Marketing and Agency to develop cohesive demand and digital strategy and testing within inbound and outbound channels including but not limited to SEO, SEM, paid social, display, remarketing, outbound media, webinars, ABM, email marketing and nurtures

Manage plan execution and optimization of demand generation programs to drive high quality leads

Engage with Sales and Sales Enablement teams to create a consistent, repeatable plan to effectively enable sales for specific demand programs and lead qualification, manage lead progression and optimize conversion

Collaborate with Field teams, Product Marketing and Content teams to define content requirements to support lead generation efforts and ensure content plans are brought to life throughout buyer journey

Create a structured approach to drive consistency across the demand team and with the field marketing teams in the development of demand plans and performance reporting, along with timelines for key milestones to ensure timely delivery

Forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity

Leverage analytical and quantitative skills to interpret data, proactively identify performance trends, generate insights and translate it into actionable changes

Effectively communicate across the marketing organization to share demand plans, timelines, updates, processes and results, while also championing the Demand team and demonstrating our impact on the business

Act as a key stakeholder to identify opportunities to increase demand effectiveness and efficiency through marketing technologies and BI enhancements

Basic Qualifications

BA/BS or equivalent professional experience required

12+ years progressive marketing experience, with 7+ years in B2B demand generation

Seasoned demand marketer with experience working with field and corporate teams in a distributed global marketing organization

Demonstrated track record of success meeting or exceeding lead and pipeline generation targets

Strong background in developing and executing demand generation strategies and plans to reach multiple audiences across channels

Preferred Qualifications

Understanding of the evolution of marketing best practices to be effective and relevant in a SaaS-based world

Knowledge of inbound and outbound marketing tactics with desire to learn, test and improve through innovative new approaches to marketing

Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams

Outstanding presentation skills, with ability to develop exceptional powerpoint presentations tailored to your target audience

Data-driven, analytical mindset to drive marketing insights and decisions

Business savvy individual who likes to stay abreast of emerging trends and marketing tactics

Attention to detail with strong written and verbal communication skills

Experience working in technology industry marketing a SaaS-based product highly preferred


What you’re looking for: Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It’s a simple philosophy that guides everything we do — including how we work. If you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area: Demand Marketing About us: Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at  for assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

Full time


About Us Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. We help customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies IT’s ability to adopt and manage complex cloud environments. With 2017 annual revenue of $2.82 billion, Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500.

Keywords: Citrix Systems, Fort Lauderdale , Principal Demand Marketing Manager, Other , Fort Lauderdale, Florida

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