Marketing Manager, B2B

Company: Life Extension Foundation Buyers Club, Inc.
Location: Fort Lauderdale
Posted on: May 27, 2023

Job Description:

This role is responsible for elevating existing strategies and devising new ones to drive growth of our wholesale (B2B) channel. Spearhead marketing programs and sales enablement initiatives aimed at supporting inside and outside sales teams, lead generation, new customer acquisition, brand awareness, operational efficiencies, and expansion. This is a working manager position, responsible for guiding your team as well as managing key programs independently.
Core Duties and Responsibilities:

• Concept, develop, and implement new and existing, multi-channel marketing programs
• Devise contact strategy based on lifecycle group and B2B wholesaler verticals
• Direct product mix, segmentation, personalization, and contact strategy
• Evaluate performance of programs via continuous analysis and post-mortems, provide insights and recommendations, test new strategies/ideas to effect wholesale growth while adhering to marketing budget and meeting overall margin requirements
• Create strategic marketing plans and business requirement documents, ensuring plans are operationally feasible and provide a seamless customer experience both offline and online
• Collaborate with marketing and wholesale teams, sales force, cross-functional partners, and vendors to ensure programs meet budget and deadline expectations
• Assist in vendor management as needed, negotiating costs/sourcing new vendors
• Maximize team performance by fostering and supporting a collaborative environment
• Manage direct reports, provide guidance, coaching, and mentorship
• 50% onsite attendance is an essential function of this position
• Additional duties as needed Position Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 7+ years of marketing experience, preferably in a B2B environment
  • Experience working with a variety of marketing facets including campaign management through digital (email & website marketing) & print as well as sales enablement programs/materials to support the sales force
  • Demonstrated ability to develop and manage simultaneous projects/priorities in a deadline-orientated environment, executing responsibilities accurately and efficiently
  • Strong analytical skills with experience working with reports, culling relevant insights from data to present business results and recommendations
  • Previous experience leading and mentoring others
  • Strong understanding of the general sales principles and concepts, the CPG industry, and the various distribution channels
  • Results orientated and ability to anticipate needs, innovate and flourish in a fast-paced environment
  • Strong motivator with demonstrated leadership skills
  • Strong oral and written communication skills
  • Team oriented, consensus building
  • Proficient in MS Office
  • Self-disciplined and self-motivated
  • Experience with a sales CRM and email marketing automation systems, a plus
  • Attention to detail a must

Keywords: Life Extension Foundation Buyers Club, Inc., Fort Lauderdale , Marketing Manager, B2B, Executive , Fort Lauderdale, Florida