Omni-Channel Media Director
Company: Santander Holdings USA Inc
Location: Fort Lauderdale
Posted on: January 27, 2023
Job Description:
Omni-Channel Media DirectorMiami, United States of AmericaWHAT
YOU WILL BE DOINGThe Omni-Channel Media Director will facilitate
the development and execution of a comprehensive media strategy for
the Company and all of its affiliated entities.Additionally, the
Director develops, implements and evaluates all marketing policies
in accordance with business strategies and objectives.Key
organizational responsibilities for the Omni-Channel Media
Director
- Serve as a key thought leader for Santander Bank NA's paid
media ecosystem driving the acquisition vision and strategy with
the Head of Digital Marketing.
- Focus on acquisition, conversion, loyalty and a differentiated
omni-channel experience. In this capacity, forge strong working
relationships with the Head of Digital Marketing, Social Media lead
as well as the other partners and stakeholders.
- Working across all platforms, leverage data to develop targeted
marketing campaigns that enhance the brand, reflect current
consumer trends, and anticipate where the consumer is going.
- Lead the continuous enhancement of all Santander Bank NA
consumer facing media properties
- Oversee the effectiveness of the media plans and optimization
of performance.
- Tracks and manages media budgets and execute applicable
programs against it.
- Develops and executes media strategies and plans. Identifies
and develops key insights into clients, the marketplace,
competitors, macro tends and market opportunities.
- Analyzes marketplace trends and customer data to identify
opportunities for growth, defines targeted customer segments and
associated messaging, optimization of media and mix for optimal
performance and conversion. -
- Establishes, implements and ensures that bank is armed with
relevant media venues, tools, affiliate partnerships, etc to
support in achieving our growth targets. Ensures alignment to our
branding standards throughout product lines, promotional materials
and events.
- Create media strategies that are cohesive, consistent, and
engaging. Grow and upgrade organizational capabilities in
digital/social and seamlessly integrate marketing campaigns across
all consumer touchpoints. Understand consumer journeys and shifts
in online behavior as well as competitive activity. -
- Work with cross-functional partners in Marketing, data and IT
to define an acquisition strategy that reflects evolving consumer
behavior and leverages data, business analytics, and digital
technologies including social media and mobile platforms.
- Maintains current knowledge of marketing techniques of
competitors.
- Manages the marketing services team that executes media
strategies in support of business lines marketing plans.
- Manages the implementation of customer acquisition campaigns
via all media channels (Broadcast, Digital, Social, print, OOH,
etc.)
- Executes campaigns within budget. Maintains communication plans
for marketing/communication initiatives within
budget.Qualifications: To perform this job successfully, an
individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of
the knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.Education: Bachelor's Degree or
equivalent work experienceWork Experience: 9-12 years ; Marketing5+
years managing media strategiesSkills and Abilities:Ability to
foster a positive and motivating work environment, encouraging
feedback and innovation.Strong analytical, prioritizing,
interpersonal, problem-solving, and presentation skills.Ability to
work with and influence senior management.Ability to develop and
execute effective marketing campaigns.Comfortable in a highly
collaborative environment, with the ability to work within a team
and in a matrixed environment.Must have excellent professional
presentation skills, and the ability to interact and engage all
levels of management/leadership.Ability to regularly evaluate
workload and prioritize projects.Diversity & EEO Statements: At
Santander, we value and respect differences in our workforce and
strive to increase the diversity of our teams. We actively
encourage everyone to apply.Santander is an equal opportunity
employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, genetics,
disability, age, veteran status or any other characteristic
protected by law.Working Conditions: Frequent Minimal physical
effort such as sitting, standing and walking.Employer Rights:
Employer Rights:This job description does not list all of the job
duties of the job. You may be asked by your supervisors or managers
to perform other duties. You may be evaluated in part based upon
your performance of the tasks listed in this job description. The
employer has the right to revise this job description at any time.
This job description is not a contract for employment and either
you or the employer may terminate at any time for any reason.
Masters of Science (MS) English
Primary Location: -Miami, Florida, United States of America
Other Locations: -Florida-Miami
Organization: -Santander Bank N.A.
Keywords: Santander Holdings USA Inc, Fort Lauderdale , Omni-Channel Media Director, Executive , Fort Lauderdale, Florida
Didn't find what you're looking for? Search again!
Loading more jobs...