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VP Marketing and Sales

Company: Advanced Roofing
Location: Fort Lauderdale
Posted on: September 20, 2022

Job Description:

Position Summary Because of strong company growth, Advanced Roofing, AGT and Advanced Air Systems("Advanced") is adding a Vice President of Marketing and Sales position to its corporate leadership team in its Fort Lauderdale, FL (HQ) office.
As Vice President of Marketing and Sales, you will be responsible for delivering on revenue targets and profitable growth. You will accomplish our business development goals through effective sales leadership of field sales representative, inside sales/service support teams and marketing to accelerate customer acquisition and increase sales and service revenues. You will define targeted sales initiatives and execute winning strategies to increase growth, improve productivity, and drive efficiency. You are a hands-on leader with prior success overseeing everything related to a company's marketing and sales strategies, with a strong track record for developing new clients and nurturing existing clients. You have implemented and managed metrics/KPIs that track the effectiveness and success of marketing and sales initiatives and understand the importance of identifying and tracking leading and lagging indicators.
You're able to plan and manage yourself, your team, and your time effectively. You stay focused on key priorities, accept responsibility, and value coaching and feedback. You are energetic, driven, resourceful, collaborative and passionately strive to achieve results.
Company Summary Advanced Roofing, established in 1983, is the largest commercial roofer and specialty contractor in Florida, and the 10th largest in the country. The business has consistently experienced year over year growth, driven by its reputation for top-quality work and exceptional and professional customer service. Our leadership is built on the foundation of honesty, integrity, dedication, and identifying talented employees who share the same values and are committed to continuous growth.

Key Responsibilities
Achieve Sales Results - Develop and implement plans and strategies for achieving Advanced 's sales goals

  • Provide strategies to deliver revenue objectives
  • Manage Advanced's sales teams, sales/service support resources and marketing to deliver profitable growth
  • Ensure sales strategies for each division or market segment focus on profitable opportunities with winning strategies
  • Provide detailed, accurate sales forecasting to support Advance's business plan
  • Support large customer and key account relationships and participate in closing strategic opportunities
  • Ensure accurate, timely information and data is compiled to fully document customer and prospect interactions
  • Regular travel for in-person meetings with sales leaders to develop key relationships and drive sales progress
  • Monitor customer, market, and competitor activity to provide feedback to company leadership team

    Provide Marketing Leadership - Lead, develop, and ensure execution of overall marketing strategy and tactics for Advanced Roofing, AGT, and Advanced Air Systems.
    • Provide for company brand and messaging outreach across all communication channels (tradeshows, advertising, website, content publication, video, social media, sales collateral email, etc.)
    • Ensure all creative development positively and effectively represents the Advanced brand and reputation
    • Execute marketing and lead generation programs to support company growth targets using results-focused highly skilled internal and vendor resources
    • Develop, implement, track, measure and report the ROI effectiveness of marketing investments to optimize the impact and return
    • Manage marketing systems to track all prospecting lead to customer conversion activities and support
    • Oversee the Marketing function and team to ensure Advanced's sales success in meeting company growth targets, geographic and market segment goals, conversion, penetration, and retention metrics
      Provide Sales & Marketing Team Structure and Support
      • Define the optimal sales force and marketing team structure (position levels, responsibilities, targets/measurements, quotas, incentives) commensurate with opportunity, cost, and impact
      • Define required profile and ensure timely hiring of highly qualified sales and marketing staff
      • Define sales & marketing processes, measurements and required improvements to drive sustainable sales results & growth
      • Develop infrastructure and systems to support the success and monitoring of each sales & marketing function
      • Define and oversee sales & marketing staff compensation and incentive plans that motivate the sales leaders and sales & marketing teams to achieve their targets
      • Define and coordinate sales training that enables staff to increase their sales effectiveness to meet assigned metrics (lead to close effort, win-ratio, pipeline, daily activity, average deal size, book of business, etc.)
      • Define and manage sales client support and customer service functions
      • Manage sales costs and budgets to plan
      • Provide leadership by example to foster a culture of ongoing business success and professional achievement
        Skills, Experience, and Knowledge Required
        • BA/BS degree in business, sales, or marketing. MBA preferred.
          • Construction industry experience, Roofing preferred.
          • At least 15 years successful sales and sales leadership (B2B, at least 5 years of sales management)
          • 5+ years' experience in integrated marketing, email marketing, content marketing, lead nurturing, and/or marketing automation for a B2B technology company (required).
          • Prior successful sales in comparable structure (direct selling, inside support, remote branch offices), preferably in mid-sized $100 million+ company
            Skills & Requirements
            • Minimum 18 years of age
            • Valid driver's license and insurable driving record
            • Successful Pre-Employment Drug test
            • Successful Background Check
            • Superior communications and organizational skills with a high attention to detail.
            • Exceptional skill in all of sales leadership - strategy, metrics, team management and process development along with marketing experience
            • Drive outstanding sales and culture alignment in teams
            • Lead Sales function and staff while working across the senior management team
            • Proficient in CRM (e.g. Microsoft Dynamics), sales process technologies and sales enablement tools.
            • Fort Lauderdale based (preferred), travel required 25-50% throughout Florida
              Working Conditions - Environment - Special Requirements
              • Full time onsite
              • Ability to work in a safe professional manner adhering to all regulatory requirements including, OSHA, State and Federal regulations.
              • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
              • Employees will be subject to the random drug and alcohol testing upon reasonable suspicion or any other regulatory requirement.
              • The company is a "dog friendly" environment.
                General Commitment for All Employees
                • Commitment to Company values and complies with Company norms, policies, directives, and procedures.
                • Follows all safety procedures and protocols.
                • Honors and protects confidential and proprietary documents and information.
                • Satisfies work schedule requirements.
                • The job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required to be performed by the employee. Performs all other duties as assigned.
                • We are an equal opportunity employer of protected veterans and individuals with disabilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
                  CC-C024413 EOE DFWP

Keywords: Advanced Roofing, Fort Lauderdale , VP Marketing and Sales, Executive , Fort Lauderdale, Florida

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