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Global Brand Manager

Company: ProcessMAP Corporation
Location: Fort Lauderdale
Posted on: August 6, 2022

Job Description:

Founded in 2000, ProcessMAP Corporation is the most trusted name for a digitization and process transformation platform that empowers customers to ensure workers' health & safety, minimize risk, and assure compliance. The ProcessMAP Platform includes solutions for Environmental, Health and Safety (EHS), Environmental, Social and Governance (ESG), and Operational Risk Management (ORM), Industrial IoT, and actionable data analytics to connect people, systems, assets, and facilities to drive a Sustainable Enterprise. ProcessMAP is headquartered in Ft. Lauderdale, Florida, with locations across the globe, serving customers in over 140 countries. Visit https://www.processmap.com/ to learn more.
Founded in 2000, ProcessMAP Corporation is the most trusted name for a digitization and process transformation platform that empowers customers to ensure workers' health & safety, minimize risk, and assure compliance. The ProcessMAP Platform includes solutions for Environmental, Health and Safety (EHS), Environmental, Social and Governance (ESG), and Operational Risk Management (ORM), Industrial IoT, and actionable data analytics to connect people, systems, assets, and facilities to drive a Sustainable Enterprise. ProcessMAP is headquartered in Ft. Lauderdale, Florida, with locations across the globe, serving customers in over 140 countries. Visit https://www.processmap.com/ to learn more. This key senior marketing role will focus on 3 main areas: establish ProcessMAP as a leading software brand in front of key buyer personas, amplify ProcessMAP's brand equity in the market, and streamline consistency for all brand touchpoints (visual as well as textual). The candidate will be responsible for the overall brand strategy, ensuring the brand/message consistency and clarity alignment to various market segments. He/she/they will work with various executive stakeholders to develop and execute effective brand position and drive new customer acquisition by using a standardized framework for brand/ website. Qualifications

  • 10+ years in direct B2B Software brand management, brand establishment/ re-establishment, brand equity measurement and amplification
  • Bachelor's or master's degree with over 10 years of relevant experience in B2B software/ tech industry
  • Experience in EHS industry is strongly preferred but not mandatory
  • Excellent communicator, collaborator, and presenter
  • Ability to organize, analyze and report on data from multiple systems
  • Strong written and strategic communications skills
  • Digital publishing, content strategy and/or enterprise content management
  • Messaging and positioning
  • Budget management
  • Vendor and agency management Job Responsibilities:
    • In collaboration with the key stakeholders, define/review the overall brand strategy and positioning ensuring alignment with the key market segments.
    • Measure and quantify brand equity, and implement proven strategies to amplify brand value after M&A activities
    • Use the brand positioning to define a visual identity and tone of voice for the company.
    • Create and maintain a set of brand guidelines, standard visual templates ensuring that they are easily accessible and adhered by the whole business.
    • Define and execute innovative brand seeding campaigns to reach wider SME markets ensuring alignment with divisional lead gen activities.
    • Coordinate with various key stakeholders to develop a coordinated marketing communications strategy
    • Work with the digital marketing team to develop corporate social media strategy and governance

Keywords: ProcessMAP Corporation, Fort Lauderdale , Global Brand Manager, Executive , Fort Lauderdale, Florida

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