Email Marketing Manager

Company: Pet Supermarket
Location: Fort Lauderdale
Posted on: August 5, 2022

Job Description:

Pet Supermarket has an immediate need for an Email Marketing Manager who will be responsible for elevating our e-mail program to drive traffic and sales both in-store and online. This is a strategic and technical role working with Salesforce Marketing Cloud. The ideal candidate has a passion for customer-centric email marketing along with a solid understanding of lifecycle marketing expertise. This includes customer journey design and configuration, audience segmentation and data integration.The successful candidate will have a passion for customer journeys and bring strategic thinking to a fast-paced, dynamic work environment.
Essential Duties and Responsibilities

• Strategically develop, execute and manage promotional and triggered email campaigns in Salesforce Marketing Cloud to drive customer engagement and incremental sales both online and offline.
• Partner with Data and IT teams to retrieve new data points that enhance the email program to build promotional emails, journeys and triggers working.
• Leverage CRM data to drive personalized and contextual experiences to increase customer retention.
• Implement an email roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive customer retention.
• Own the day-to-day project management of email marketing campaigns; including campaign scoping, production, QA, deployment and delivery analysis.
• Collaborates with internal Merchandising, Marketing, and IT teams to manage the e-mail marketing calendar to drive business objectives.
• Drive continuous improvement across email KPIs including deliverability, engagement rates, conversion rates, opt-out rates, and revenue.
• Conduct A/B testing and detailed analysis of content, design, subject lines, and calls to action to increase open rates, click-through rates, and conversion rates.
• Manage key vendor relationships and technology vendors associated with the email channel.
• Understand and monitor competitive landscape, providing insight & recommendations to email best practices.
• Contribute to the ongoing innovation of the digital marketing department. -Experience, Education, Certifications (List minimum required to enter the role)
  • 3+ years' experience with Salesforce Marketing Cloud ecosystem, including Email Studio and Journey Builder
  • Bachelors in Business, Marketing, Management Information Systems, Engineering, or Computer Science preferred
  • Proven experience in an email management function
  • Working knowledge of SQL, Tableau and other data analytics tools, a plus
  • Experience with additional email marketing tools (Movable Ink) a plus
  • Retail, eCommerce or Pet Industry experience a plus
    Competencies
    • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
    • Excellent analytical and problem-solving skills. Data-oriented, able to interpret metrics and large datasets and make decisions based on analysis
    • Ability to make sound recommendations that are backed by clear insights and clean data
    • Creative and innovative thinker, organized, and solution oriented
    • Excellent communication skills - verbal and written
    • Receptive to coaching and always learning - in tune with shifting trends in e-mail marketing and retail/e-commerce marketing
    • Ability to be both a self-starter and team player
    • Strong organization skills and work ethic -Skills
      • Understanding of deliverability, CAN-SPAM, CCPA and GDPR compliant practices
      • Proficient in Adobe Creative Suite
      • Proficient in Excel
      • Jira, Confluence or other task collaboration tools
        Pet Supermarket is an equal opportunity employer.

Keywords: Pet Supermarket, Fort Lauderdale , Email Marketing Manager, Executive , Fort Lauderdale, Florida