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Email Marketing Manager

Company: Pet Supermarket
Location: Fort Lauderdale
Posted on: August 5, 2022

Job Description:

Pet Supermarket has an immediate need for an Email Marketing Manager who will be responsible for elevating our e-mail program to drive traffic and sales both in-store and online. This is a strategic and technical role working with Salesforce Marketing Cloud. The ideal candidate has a passion for customer-centric email marketing along with a solid understanding of lifecycle marketing expertise. This includes customer journey design and configuration, audience segmentation and data integration.The successful candidate will have a passion for customer journeys and bring strategic thinking to a fast-paced, dynamic work environment.
Essential Duties and Responsibilities

  • Strategically develop, execute and manage promotional and triggered email campaigns in Salesforce Marketing Cloud to drive customer engagement and incremental sales both online and offline.
  • Partner with Data and IT teams to retrieve new data points that enhance the email program to build promotional emails, journeys and triggers working.
  • Leverage CRM data to drive personalized and contextual experiences to increase customer retention.
  • Implement an email roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive customer retention.
  • Own the day-to-day project management of email marketing campaigns; including campaign scoping, production, QA, deployment and delivery analysis.
  • Collaborates with internal Merchandising, Marketing, and IT teams to manage the e-mail marketing calendar to drive business objectives.
  • Drive continuous improvement across email KPIs including deliverability, engagement rates, conversion rates, opt-out rates, and revenue.
  • Conduct A/B testing and detailed analysis of content, design, subject lines, and calls to action to increase open rates, click-through rates, and conversion rates.
  • Manage key vendor relationships and technology vendors associated with the email channel.
  • Understand and monitor competitive landscape, providing insight & recommendations to email best practices.
  • Contribute to the ongoing innovation of the digital marketing department. -Experience, Education, Certifications (List minimum required to enter the role)
    • 3+ years' experience with Salesforce Marketing Cloud ecosystem, including Email Studio and Journey Builder
    • Bachelors in Business, Marketing, Management Information Systems, Engineering, or Computer Science preferred
    • Proven experience in an email management function
    • Working knowledge of SQL, Tableau and other data analytics tools, a plus
    • Experience with additional email marketing tools (Movable Ink) a plus
    • Retail, eCommerce or Pet Industry experience a plus
      Competencies
      • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
      • Excellent analytical and problem-solving skills. Data-oriented, able to interpret metrics and large datasets and make decisions based on analysis
      • Ability to make sound recommendations that are backed by clear insights and clean data
      • Creative and innovative thinker, organized, and solution oriented
      • Excellent communication skills - verbal and written
      • Receptive to coaching and always learning - in tune with shifting trends in e-mail marketing and retail/e-commerce marketing
      • Ability to be both a self-starter and team player
      • Strong organization skills and work ethic -Skills
        • Understanding of deliverability, CAN-SPAM, CCPA and GDPR compliant practices
        • Proficient in Adobe Creative Suite
        • Proficient in Excel
        • Jira, Confluence or other task collaboration tools
          Pet Supermarket is an equal opportunity employer.

Keywords: Pet Supermarket, Fort Lauderdale , Email Marketing Manager, Executive , Fort Lauderdale, Florida

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