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Director of Marketing (Remote)

Company: Knight Capital Funding
Location: Fort Lauderdale
Posted on: August 5, 2022

Job Description:

Do you want to drive marketing that reshapes our financial landscape? Do you have a passion for supporting businesses and for helping them achieve their dreams? So do we! IBusiness Funding is located in sunny Fort Lauderdale, Florida, and we are the Fintech and SaaS arm of publicly traded Ready Capital Corporation.
Position Description:
The Director of Marketing is responsible for engineering and building a brand for a company expected to grow into a billion dollar FinTech business. We need a creative individual who can build a marketing team and work through external relationships to promote our brand through multiple marketing channels.
This role is focused primarily on investing marketing dollars aimed at highest value creation and ROI, creating and executing digital marketing plans, driving Partner and Client sales funnels, improving Partner and Client awareness and integration as well as reporting, analytics and KPI tracking.
Essential Duties and Responsibilities:

  • Build out a marketing department that focuses on the end to end marketing process, making sure dollars spent equates to brand recognition and closed sales
  • Bring in partnerships to immediately deliver brand value on day one - vendors, suppliers and other strategic relationships to support branding efforts
  • Own the full marketing campaign lifecycle from ideation to execution and reporting

    • Create brand awareness through several different channels including social media, publications, rankings and other creative avenues
    • Work closely with Sales teams, Engineers, and End Users to solve complex problems
    • Be the ultimate advocate for our Clients and Partners. Keep them informed of all platform improvements, integration opportunities, and creation/management of all incentive programs
    • Daily review and refinement of KPIs and sales funnels
    • Work with Ops leaders to improve results from marketing efforts
    • Own and lead all Marketing efforts for iBusiness branded products

      Qualifications for Success:

      • 5+ years' experience as a Marketing Manager / Director in the Software, SaaS and/or FinTech space
      • Experience building out a brand for a company that exhibited strong growth during your tenure
      • Experience managing a marketing team
      • Strong experience with copywriting, email marketing, social media marketing, graphic design, and marketing automation tools
      • Solid understanding UX principles, user stories, personas, and agile methodologies
      • Solid experience roadmapping and marketing planning for digital media outlets
      • Extensive experience creating and executing marketing campaigns from concept to completion
      • Strong analytical skills, pipeline management, KPI creation and tracking methodologies
      • Must be team oriented

        Physical Demands:
        The physical demands of the position are typical of those found in a traditional office environment. Employee will not need to walk significant distances nor lift substantial weight. Employee will need to be able to remain seated at a desk for 8-9 hours in a typical workday.
        This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
        The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, genetic information or any other characteristic protected by law.

Keywords: Knight Capital Funding, Fort Lauderdale , Director of Marketing (Remote), Executive , Fort Lauderdale, Florida

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