Manager II - Paid Search Activation

Company: Disney Parks,Parks, Experiences and Products
Location: Fort Lauderdale
Posted on: May 16, 2022

Job Description:

As a CE Manager II, Paid Search, for Disney Parks, Experiences & Products, you will lead strategy development, campaign execution, analysis and reporting for some of the most recognizable brands in the world. The objective of this position is to develop search engine marketing and other content discovery channel initiatives to meet the goals for shopDisney. This role is an expert in Google Ads, Microsoft Ads, Amazon Ads and e-commerce advertising. You will report to the Customer Engagement Manager III - Paid Search.

Responsibilities :

• Develop the multi-campaign strategy for shopDisney for several search and content discovery channels
• Perform daily management of multiple large-scale Paid Search and Auction Media campaigns which include: launches, budget management, bid management, tracking and reporting, and beta program testing
• Manage, mentor and train team members
• Lead testing and innovation efforts across our team
• Develop presentations and showcase results, important insights to executives and other company partners
• Manage daily performance tracking process to ensure spending and ROAS levels are on pace
• Manage projects based on urgency and importance
• Develop and distribute detailed reports that summarize the performance of assigned accounts
• Work with the team to establish processes to improve efficiency for partners
• Stay current on the Search & Programmatic Media industry and propose and implement new ideas to enhance campaign tactics us
• Support our short-term promotions and broader priorities such as product launches
  Basic Qualifications :
  
  • 5+ years managing search engine marketing for a high volume consumer website
  • Excellent working knowledge of Paid Search marketing and understand streaming video tactics
  • Data analysis experience and can translate results into insights and actionable items
  • Knowledge in the following interfaces and tools: Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor, Adobe Analytics, Amazon Ads
  • You have communicative abilities and experience presenting to senior leadership
  • Experience using third-party bid management tools such as Google SA360, Adobe Ad Cloud, or Skai
  • Experience working on e-commerce campaigns
    Additional Information :
    Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
    
    #DPEPFLA
    #YS2022
    #YellowShoes
    #LI-MR5

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