Senior Content Marketing Manager (Remote)

Company: SmartRecruiters
Location: Fort Lauderdale
Posted on: May 15, 2022

Job Description:

Company Description SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success---including brands like Bosch, LinkedIn, Skechers, and Visa---using recruitment marketing, CRM, AI, ATS, and a marketplace of 600 connected vendors all within one scalable platform. SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you---re taken care of. Our inclusive office environment welcomes and respects all. Job Description We are looking for a self-motivated experienced B2B content marketer to build a sophisticated and impactful content marketing program that will massively scale marketing investments. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. As the leader of our content marketing effort, you---ll develop the overall content strategy, you---ll create and publish engaging and inspiring content, and you---ll constantly measure the impact across the business. You should have a passion for creating and amplifying amazing stories. As a Senior Content Marketing Manager , you will: Develop and execute content marketing strategies that inspire audiences to engage and move through the buyer---s journey Leverage PMM-driven messaging and narratives to write and edit compelling, research-driven core content - including websites, case studies, white papers, video scripts, and more Concept and collaborate with the marketing team to create engaging marketing moments, delivering effective and impactful copy across multiple channels (including blogs, advertising, email campaigns, digital experiences, and in-product messaging) Partner with digital marketing teams to create content that will grow organic traffic, improve search ratings, and drive up conversion rates Define content performance metrics and implement new mechanisms to benchmark and measure impact Test, refine and improve content based on feedback and analytics Publish and internally socialize content to all appropriate stakeholders and partners Set a high bar and ensure consistency in brand voice, messaging, and style across all assets and platforms Qualifications 2 years of experience in HR tech or HR 5 years of experience in content marketing at B2B tech companies Proven experience building audiences, creating and distributing content that drives business success with results Demonstrated proficiency testing and optimizing content and CTAs to drive engagement Ability to create editorial standards and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone Experience with SEO and different content channels, including YouTube, LinkedIn, Twitter, industry-specific channels, and microsites Customer-centric mentality, ability to understand the customer---s needs and challenges and translate them into compelling content Sharp attention to detail with exceptional project management and organizational skills Be a self-starter with a strong sense of ownership and urgency Portfolio showcasing B2B demand generation work samples required Additional Information SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All your information will be kept confidential according to EEO guidelines.

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