Senior Content Marketing Manager (Remote)
Company: SmartRecruiters
Location: Fort Lauderdale
Posted on: May 15, 2022
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Job Description:
Company Description SmartRecruiters is a values-driven,
global-minded, and well-funded tech employer on a mission to
connect people to jobs at scale. As a global leader in enterprise
recruitment software, SmartRecruiters offers a cloud-based global
Hiring Success platform that allows teams to attract, select, and
hire the best talent. 4,000 companies worldwide rely on
SmartRecruiters to achieve hiring success---including brands like
Bosch, LinkedIn, Skechers, and Visa---using recruitment marketing,
CRM, AI, ATS, and a marketplace of 600 connected vendors all within
one scalable platform. SmartRecruiters was recognized by Forbes as
one of the Best Employers in 2020. We are proud to offer a
collaborative, diverse, and remote-friendly work environment, as
well as competitive salaries and generous equity. We believe in
promotion from within, so high performance can lead to upward
mobility. Needless to say, we make sure you---re taken care of. Our
inclusive office environment welcomes and respects all. Job
Description We are looking for a self-motivated experienced B2B
content marketer to build a sophisticated and impactful content
marketing program that will massively scale marketing investments.
The right person will have an eye for top-quality B2B marketing
content and a data-driven mindset to help connect content strategy
to business results. As the leader of our content marketing effort,
you---ll develop the overall content strategy, you---ll create and
publish engaging and inspiring content, and you---ll constantly
measure the impact across the business. You should have a passion
for creating and amplifying amazing stories. As a Senior Content
Marketing Manager , you will: Develop and execute content marketing
strategies that inspire audiences to engage and move through the
buyer---s journey Leverage PMM-driven messaging and narratives to
write and edit compelling, research-driven core content - including
websites, case studies, white papers, video scripts, and more
Concept and collaborate with the marketing team to create engaging
marketing moments, delivering effective and impactful copy across
multiple channels (including blogs, advertising, email campaigns,
digital experiences, and in-product messaging) Partner with digital
marketing teams to create content that will grow organic traffic,
improve search ratings, and drive up conversion rates Define
content performance metrics and implement new mechanisms to
benchmark and measure impact Test, refine and improve content based
on feedback and analytics Publish and internally socialize content
to all appropriate stakeholders and partners Set a high bar and
ensure consistency in brand voice, messaging, and style across all
assets and platforms Qualifications 2 years of experience in HR
tech or HR 5 years of experience in content marketing at B2B tech
companies Proven experience building audiences, creating and
distributing content that drives business success with results
Demonstrated proficiency testing and optimizing content and CTAs to
drive engagement Ability to create editorial standards and coach
other writers and vendors to ensure content is consistent with
brand voice, style, and tone Experience with SEO and different
content channels, including YouTube, LinkedIn, Twitter,
industry-specific channels, and microsites Customer-centric
mentality, ability to understand the customer---s needs and
challenges and translate them into compelling content Sharp
attention to detail with exceptional project management and
organizational skills Be a self-starter with a strong sense of
ownership and urgency Portfolio showcasing B2B demand generation
work samples required Additional Information SmartRecruiters is
proud to be an Equal Employment Opportunity and Affirmative Action
employer. We do not discriminate based upon race, religion, color,
national origin, gender (including pregnancy, childbirth, or
related medical conditions), sexual orientation, gender identity,
gender expression, age, status as a protected veteran, status as an
individual with a disability, or other applicable legally protected
characteristics. All your information will be kept confidential
according to EEO guidelines.
Keywords: SmartRecruiters, Fort Lauderdale , Senior Content Marketing Manager (Remote), Executive , Fort Lauderdale, Florida
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