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Senior Manager, Marketing Operations (remote)

Company: Andela
Location: Fort Lauderdale
Posted on: May 14, 2022

Job Description:

About Andela Andela exists to connect brilliance and opportunity. Since 2014, we have been dedicated to breaking down global barriers and accelerating the future of work for both technologists and organizations around the world. For technologists, Andela offers competitive long term career opportunities with leading organizations, access to a global community of professionals, and education opportunities with leading technology providers. For companies, Andela provides access to a global network of fully integrated team members that unlock their business--- innovation and growth potential. At Andela, we are deeply passionate about creating long-lasting and transformative growth opportunities for all and doing it in an E.P.I.C. [andela.com/careers] way. We are excited to continue building our remote first team with incredible people like you Your role Andela is seeking a Senior Manager, Marketing Operations to lead all aspects of marketing operations to ensure the platforms, tools and processes are in place to generate, gather, and nurture demand for both our prospective client and talent audiences. The ideal candidate is a great teammate with excellent cross-functional project management skills, a deep understanding of marketing operations best practices, and a track record of designing and implementing effective and scalable marketing processes and systems. You'll work closely with colleagues across Marketing, Data, Product, and Talent and Client business units to evolve and optimize marketing technology and automation strategies and programs. Your Responsibilities Own the martech stack, including Marketo, ZoomInfo, 6Sense, and future technologies, (ABM and attribution) Define business analytics and work with team to maintain Marketo and Salesforce dashboards and reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall pipeline and revenue performance Work closely with the Revenue Operations to identify and plug gaps in current processes, systems, and reporting Build, maintain, and implement standard methodologies for marketing automation and demand generation in campaign management, lead routing, processes, and data integrity Optimize lead scoring and routing to ensure quality leads are passed to sales development, and increase efficiencies and conversion rates Hands-on: build out campaigns in SFDC & MKTO to support our marketing efforts, proactively troubleshoot and resolve issues Key deliverables In the first 30 days you have familiarized yourself with our current MarTech stack, understood how systems have been setup, will have created a centralized MOPs playbook, and will have updated our campaign templates In the first 60 days will have produced a MarketingOps roadmap, will have taken control of the backlog, and will be fully responsible for our infrastructure, and making improvements with to it with our RevOps team In the first 90 days, will have improved our reporting capabilities, and will have introduced new new tools to our stack Qualifications 5 years of experience in marketing operations management Experience with Salesforce reporting and Marketo certified Strong analytical skills and experience using data to drive decision-making Experience evaluating and implementing marketing and sales technologies Exceptional problem-solving skills and the ability to navigate ambiguity in a fast-paced, collaborative and highly dynamic environment Self-motivated and able to handle multiple competing priorities; exception project management skills Superior communication and social skills Incredibly detail oriented Benefits Fully Remote work culture - we hire globally and all of our roles are fully remote Bring your own device stipend - buy your own laptop with funds from Andela Quarterly work from home stipends Flexible working hours Equity (as a part of compensation package) Healthcare, 401k / pension (US only) Andela Affinity Groups Growth & development paths Generous Paid Time Off, Parental Leave, Compassionate Leave And more to come We're on a journey to reimagine global benefits at Andela At Andela, we outcompete through diversity. We know that our strengths lie in the multiplicity of talents, perspectives, backgrounds & orientations resident in our community and we take pride in that. Andela is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits discriminatory practices. Andela provides equal employment opportunities and workplace to all employees and applicants without regard to factors including but not limited to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, pregnancy (including breastfeeding), genetic information, HIV/AIDS or any other medical status, family or parental status, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. This commitment applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Our policies expressly prohibit any form of harassment and/or discrimination as stated above. Andela is home for all, come as you are.

Keywords: Andela, Fort Lauderdale , Senior Manager, Marketing Operations (remote), Executive , Fort Lauderdale, Florida

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