Global Brand and Marketing Communications Manager/ Director
Company: Cutting Edge Recruiting Solutions
Location: Fort Lauderdale
Posted on: May 14, 2022
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Job Description:
Cutting Edge Recruiting Solutions is seeking a Global Brand and
Marketing Communication Director for one of our premier clients.
This key senior marketing role will focus on 3 main areas: amplify
brand equity, streamline all outbound Marketing communications, and
augment content creation.Brand Amplification - The candidate will
be responsible for the overall brand strategy, ensuring the
brand/message consistency and clarity alignment to various market
segments. He/she/they will work with various executive stakeholders
to develop and execute effective brand position and drive new
customer acquisition by using a standardized framework for brand/
website. Streamline Communication - The candidate will be
responsible for developing and leading communications strategy and
execution. He/she/they will support executive leadership team and
various company functions as a communications advisor and
strategist, working directly to support Press/ Media Relations.
Content Augmentation - The candidate will be responsible for
managing the strategy that drives content success across various
functions, facilitates content lifecycle management. Basic
QualificationsBachelor's or master's degree with over 10 years of
relevant B2B experienceExperience in EHS industry is strongly
preferred but not a mandatoryExcellent communicator, collaborator,
and presenterAbility to organize, analyze and report on data from
multiple systemsStrong written and strategic communications
skillsDigital publishing, content strategy and/or enterprise
content managementMessaging and positioningCopywriting and
editingBudget managementVendor and agency managementJob
Responsibilities: BrandIn collaboration with the key stakeholders,
define/review the overall brand strategy and positioning ensuring
alignment with the key market segments. Use the brand positioning
to define a visual identity and tone of voice for the
company.Create and maintain a set of brand guidelines, standard
visual templates ensuring that they are easily accessible and
adhered by the whole business.Define and execute innovative brand
seeding campaigns to reach wider SME markets ensuring alignment
with divisional lead gen activities.CommunicationsCoordinate with
various key stakeholders to develop a coordinated marketing
communications strategyWork with the digital marketing team to
develop corporate social media strategy and governanceCreate and
deliver an employee engagement program including internal
communications, events and the intranetImplement key communications
policies, protocols, and guidelinesTopDown
Keywords: Cutting Edge Recruiting Solutions, Fort Lauderdale , Global Brand and Marketing Communications Manager/ Director, Executive , Fort Lauderdale, Florida
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