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Global Brand and Marketing Communications Manager/ Director

Company: Cutting Edge Recruiting Solutions
Location: Fort Lauderdale
Posted on: May 14, 2022

Job Description:

Cutting Edge Recruiting Solutions is seeking a Global Brand and Marketing Communication Director for one of our premier clients. This key senior marketing role will focus on 3 main areas: amplify brand equity, streamline all outbound Marketing communications, and augment content creation.Brand Amplification - The candidate will be responsible for the overall brand strategy, ensuring the brand/message consistency and clarity alignment to various market segments. He/she/they will work with various executive stakeholders to develop and execute effective brand position and drive new customer acquisition by using a standardized framework for brand/ website. Streamline Communication - The candidate will be responsible for developing and leading communications strategy and execution. He/she/they will support executive leadership team and various company functions as a communications advisor and strategist, working directly to support Press/ Media Relations. Content Augmentation - The candidate will be responsible for managing the strategy that drives content success across various functions, facilitates content lifecycle management. Basic QualificationsBachelor's or master's degree with over 10 years of relevant B2B experienceExperience in EHS industry is strongly preferred but not a mandatoryExcellent communicator, collaborator, and presenterAbility to organize, analyze and report on data from multiple systemsStrong written and strategic communications skillsDigital publishing, content strategy and/or enterprise content managementMessaging and positioningCopywriting and editingBudget managementVendor and agency managementJob Responsibilities: BrandIn collaboration with the key stakeholders, define/review the overall brand strategy and positioning ensuring alignment with the key market segments. Use the brand positioning to define a visual identity and tone of voice for the company.Create and maintain a set of brand guidelines, standard visual templates ensuring that they are easily accessible and adhered by the whole business.Define and execute innovative brand seeding campaigns to reach wider SME markets ensuring alignment with divisional lead gen activities.CommunicationsCoordinate with various key stakeholders to develop a coordinated marketing communications strategyWork with the digital marketing team to develop corporate social media strategy and governanceCreate and deliver an employee engagement program including internal communications, events and the intranetImplement key communications policies, protocols, and guidelinesTopDown

Keywords: Cutting Edge Recruiting Solutions, Fort Lauderdale , Global Brand and Marketing Communications Manager/ Director, Executive , Fort Lauderdale, Florida

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