Associate Digital Media Director

Company: Zimmerman Advertising
Location: Fort Lauderdale
Posted on: May 13, 2022

Job Description:

The Associate Digital Media Director is responsible for directing, planning and implementing interactive media campaigns, and managing the digital activation team. Responsibilities Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements Develop, present, implement and optimize interactive media plans and strategies Search engine marketing --- SEO and SEM initiatives Social Media --- planning of paid social media Rich media and online video placements Direct, plan, and implement emerging interactive media campaigns including: Instant text messaging, content sponsorships, mobile and text marketing. Programmatic online buying --- display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client---s historical media activity reports) to develop interactive media plans Work with creative team to ensure creative specifications of negotiated plan are satisfied Develop POVs as needed in response to client and planning team requests Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients Negotiate with interactive and media and PURL---s vendors and provide a final negotiated recommendation to the client Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client Develop ---Media Alerts--- and documents for ZADV.com and regular client mailings Supervise and train associate media director, supervisors, and junior level staff Requirements Bachelor---s degree in related field or equivalent experience 7 years media planning experience of Senior or Supervisor Level Third-party ad serving, tracking and reporting expertise (e.g. Double-click) Strong knowledge of online media campaign/tracking tools including DoubleClick---s DCP/ DART systems. Experience directly managing and supervising a digital media team Proven ability to conceive and develop quality, well-conceived and successful media plans MS Office: Internet Explorer, Excel, Word and PowerPoint Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint) Experience in working with retail clients is highly desirable The responsibilities are many, various, and not limited to those written in this document

Keywords: Zimmerman Advertising, Fort Lauderdale , Associate Digital Media Director, Executive , Fort Lauderdale, Florida