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Marketing Manager - B2B, B2G Great Opportunity

Company: OES Global, Inc.
Location: Fort Lauderdale
Posted on: January 16, 2022

Job Description:

OES Global -is on a mission. -Our portfolio of companies has seen double digit growth every year including 2020 and 2021! With new products, new markets and new divisions, we've reached 100% compounded growth for the last 2 years. -We are looking to build upon this fantastic growth with this new Digital Marketing Manager position.
The perfect candidate will have both B2G (Government) and B2B digital marketing experience and a proven track record of success working with both in-house sales teams and ecommerce platforms. You bring your passion for marketing and forward-thinking brand building to a growing portfolio that offers a wide array of products in crowd control, traffic/parking, facility maintenance, sanitization, hydration and employee safety. Industrial sales or marketing experience is a plus.
The role requires the ability to strategize, plan, organize, execute, and measure digital marketing programs that drive engagement, increase brand awareness, generate leads, and support customer expansion/retention goals.
Responsibilities:
Develop and execute integrated marketing plans to engage with and attract leads, including search (organic and paid), email, nurture programs, webinars, content, social media, etc.
Utilize seasonal and promotional calendars and stay abreast of current events to leverage timely sales.
Manage SEO and Google Adwords campaigns, adding new products, categories and maximizing monthly spend.
Manage budgets, define KPIs, analyze and report on digital advertising metrics, and continuously optimize campaigns for improved performance.
Manage the team of graphic artists, CRM coordinator, Marketing Assistant and Interns
Deliver marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks and opportunities
Lead the brand identity and brand strategy process and ensure that all marketing tools and tactics adhere to OES Global's standards of quality and excellence
Collaborate with operations to implement add-on products and services, stock levels, product offerings, pricing and customer wow factors.
Partner with vendors to develop exclusive competitive advantage strategies that set us above all of our competition.
Become an expert on the competitive marketplace to help differentiate OES portfolio of companies

What You Bring to Us:
Minimum of 5 years marketing experience
Previous experience in paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media and content marketing
Expertise in managing marketing planning and activation from start to finish
Proven success in managing multiple projects with tight deadlines
Strong writing and editing skills
Adobe Photoshop and InDesign experience a plus

What We Offer :
Work directly with CEO and the opportunity to build a fantastic career
Great work environment and a marketing and graphics team in place.
Social Mission driven company, who continually gives back
Quarterly Team Bonus Plan
Our benefits take into consideration career development, scheduling around family matters, personal health and wellness. We offer monthly self help and wellness coaching as well as team engagement on all levels for a variety of accomplishments and achievements all year long. OES Global is committed to doing everything it can to offer you the best employment environment, growth opportunity and package of benefits
Health Insurance

Keywords: OES Global, Inc., Fort Lauderdale , Marketing Manager - B2B, B2G Great Opportunity, Executive , Fort Lauderdale, Florida

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