Marketing Manager - B2B, B2G Great Opportunity
Company: OES Global, Inc.
Location: Fort Lauderdale
Posted on: January 16, 2022
OES Global -is on a mission. -Our portfolio of companies has
seen double digit growth every year including 2020 and 2021! With
new products, new markets and new divisions, we've reached 100%
compounded growth for the last 2 years. -We are looking to build
upon this fantastic growth with this new Digital Marketing Manager
The perfect candidate will have both B2G (Government) and B2B
digital marketing experience and a proven track record of success
working with both in-house sales teams and ecommerce platforms. You
bring your passion for marketing and forward-thinking brand
building to a growing portfolio that offers a wide array of
products in crowd control, traffic/parking, facility maintenance,
sanitization, hydration and employee safety. Industrial sales or
marketing experience is a plus.
The role requires the ability to strategize, plan, organize,
execute, and measure digital marketing programs that drive
engagement, increase brand awareness, generate leads, and support
customer expansion/retention goals.
Develop and execute integrated marketing plans to engage with and
attract leads, including search (organic and paid), email, nurture
programs, webinars, content, social media, etc.
Utilize seasonal and promotional calendars and stay abreast of
current events to leverage timely sales.
Manage SEO and Google Adwords campaigns, adding new products,
categories and maximizing monthly spend.
Manage budgets, define KPIs, analyze and report on digital
advertising metrics, and continuously optimize campaigns for
Manage the team of graphic artists, CRM coordinator, Marketing
Assistant and Interns
Deliver marketing performance reports to external and internal
stakeholders that clearly explain program effectiveness, benchmarks
Lead the brand identity and brand strategy process and ensure that
all marketing tools and tactics adhere to OES Global's standards of
quality and excellence
Collaborate with operations to implement add-on products and
services, stock levels, product offerings, pricing and customer wow
Partner with vendors to develop exclusive competitive advantage
strategies that set us above all of our competition.
Become an expert on the competitive marketplace to help
differentiate OES portfolio of companies
What You Bring to Us:
Minimum of 5 years marketing experience
Previous experience in paid search engine marketing, Google
Analytics, Customer Relationship Management (CRM) reporting, email
marketing, social media and content marketing
Expertise in managing marketing planning and activation from start
Proven success in managing multiple projects with tight
Strong writing and editing skills
Adobe Photoshop and InDesign experience a plus
What We Offer :
Work directly with CEO and the opportunity to build a fantastic
Great work environment and a marketing and graphics team in
Social Mission driven company, who continually gives back
Quarterly Team Bonus Plan
Our benefits take into consideration career development, scheduling
around family matters, personal health and wellness. We offer
monthly self help and wellness coaching as well as team engagement
on all levels for a variety of accomplishments and achievements all
year long. OES Global is committed to doing everything it can to
offer you the best employment environment, growth opportunity and
package of benefits
Keywords: OES Global, Inc., Fort Lauderdale , Marketing Manager - B2B, B2G Great Opportunity, Executive , Fort Lauderdale, Florida
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