Director, Talent Marketing

Company: Wasserman
Location: Fort Lauderdale
Posted on: January 13, 2022

Job Description:

Description

Wasserman is a partner to the world's most iconic brands, properties and talent in their ventures across sports, entertainment and culture. Wasserman's purpose is to transform the businesses and careers of clients for the better. Wasserman also owns and operates Laundry Service, a full-service creative agency, and Cycle, a leader in influencer marketing and branded content.

Responsible for supporting the day-to-day needs of clients, senior-level agents, and talent marketing leadership, helping to accomplish client related sales, media, and marketing efforts. This includes talent sales, branding, public relations, digital marketing, social media, and content development, as well as participating in new business development efforts. These efforts will consist of prospecting sales leads and marketing material development along with new business development efforts such as client recruitment.

Duties

• High focus on sales, client service, networking and market research; responsible for prospecting, outbound sales calls and pitches
• Establish brand, agency and media relationships that lead to brand partnerships, barter relationships and high end gifting opportunities
• Create branding and marketing materials for current Wasserman Client roster.
• Assist marketing leadership with managing relationships with existing partners; ensures the client's contracts are fulfilled; approves marketing and advertising materials.
• Assist with the development of client content, which includes PR efforts, along with sourcing and negotiating content and media deals under the supervision of senior agents and marketing leadership.
• Work with Leagues, PAs, Teams, and Team Sponsors to secure content marketing opportunities for clients through brand activations, content development, league and team partners, as well as media alliances.
• Handle logistics leading up to and throughout major events, including drafts, Pro Bowls, and Super Bowls
• Maintain account receivables, department databases and generate reports as required, including through Salesforce.
• Manage incoming queries for clients and provide regular updates to agents and client service representatives.
• Monitors client competitions to keep up-to-date on client careers.
• Travels to spend face time with clients to support "off field" business affairs and build genuine relationships to assist in client retention.
• Supports management team's client recruitment efforts and assists in the recruitment of athletes by cultivating both industry relationships and relationships with potential clients.
• Meets both personal and department annual sales goals set by talent marketing leadership
• Contribute to partnership development in other sport verticals and with non-football clients when applicable
  Requirements
  
  • Bachelor's degree in related field, preferably in sports management, content, sales, marketing, communications, or public relations.
  • Minimum of 5+ years' experience in sports industry role, preferably within professional hockey, baseball, basketball, or football.
  • Must have advanced knowledge of developments in athlete branding, social media, corporate communications, and trends in the sports industry.
  • Possess persuasiveness skills to successfully negotiate on behalf of the client's interests
  • Position requires considerable flexibility in scheduling and the willingness to travel, work nights, weekends and holidays
  • Ability to prospect and research marketing and media partnerships on behalf of the clients
  • Advanced skills in Microsoft Office, PowerPoint, Photoshop, Illustrator, Salesforce, and InDesign to create decks, client bios and edit photos.
  • Strong understanding of social/digital media
  • Well-developed communication skills, creative thinking and writing skills.
  • Strong analytical, organizational, and project management skills
  • Requires self-management and project management abilities
  • Ability to build strong, lasting relationships internally and externally
  • Ability to anticipate problems and manage expectations
  • Ability to maintain confidentiality and professionalism in all situations. Ability to exercise discretion, sound judgment and significant initiative.
    Wasserman Media Group is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education and experience.
    
    Benefits
    
    Competitive salary, unlimited PTO, 401(k) and much more!

Keywords: Wasserman, Fort Lauderdale , Director, Talent Marketing, Executive , Fort Lauderdale, Florida