Director of Direct Mail and Email Marketing Analytics
Company: Bankers Healthcare Group (BHG)
Location: Fort Lauderdale
Posted on: April 6, 2021
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Job Description:
Are you ready to join a growing team that puts a premium on
productivity and has an award-winning culture, centered around
transforming talented employees into effective business leaders?
Then Bankers Healthcare Group is the place for you. We offer
innovative financial solutions to licensed and highly-skilled
professionals, representing the best of both traditional lending
and fintech, and are looking for passionate, impact players to help
take our company to the next level. At BHG, you'll become immersed
in the finance industry-with a variety of loan solutions, credit
cards, patient financing, bank programs, and collections services,
which have helped BHG become one of the leading providers of
finance solutions. With over 18 years in business, we have the
stability of an established company with the speed and agility of a
startup, where ingenuity and risk-taking are encouraged, and every
employee has the opportunity to learn, grow and thrive. Who You Are
As a key member of the Marketing & Revenue analytics leadership
team, you will have responsibility for building and managing a
world-class performance marketing analytics team. Reporting to the
Head of Marketing & Revenue analytics, you will be responsible for
creating an environment that allows the marketing team to operate
efficiently and effectively, achieve optimal results, and drive
revenue. You will oversee targeting and segmentation strategies
across two of our largest acquisition channels - Direct Mail &
Email. You will be responsible for leveraging data, developing
targeting strategies and managing the activation of those
strategies through various tools and platforms. You will be
responsible for working with key members of the marketing team to
create a culture that is obsessed with testing, and will drive
strategies backed by a multi-million-dollar monthly marketing
budget. What You'll Do - The Director will own audience targeting,
and data driven personalization strategies across prospecting,
retargeting and remarketing to directly deliver improvements in
marketing performance for BHG's key list-based marketing channels-
The Director will develop strategies to drive decisions around
segmentation, personalization, targeting, contact management,
attribution and customer lifetime value optimization.- The Director
will manage and improve acquisition processes across multiple
products and cross sell initiatives- Own the development and
implementation of various targeting strategies and growth
initiatives (targeting models, cadence strategies, multichannel
growth initiatives)- Translate digital technology investments into
direct and measurable business results- Overseeing marketing data
assets (prospect and internal marketing data store), including
customer identity and house holding- Ensure BHG's targeting
channels are exceeding monthly and annual goal benchmarks set in
tandem with revenue and marketing What You'll Need - Bachelor s
degree in business, economics, statistics, operations Research or
related field (Master's preferred)- 7+ years of marketing or
analytics experience in a highly data-driven analytical
environment- 3+ years of experience managing teams- Strong
technical skills such as SQL/SAS, R/Python- Experience with BI/data
visualization tools (like Tableau or Excel to create dashboards)-
Excellent written and verbal communication skills- Experience
working with various Mar-tech platforms (Salesforce Cloud,
Marketo)- A deep understanding of and extensive background in
direct response/acquisition marketing both online and offline.-
Able to deliver near-term wins while building towards a larger
strategic vision- Demonstrated top performance in prior roles, with
a clear track record of success and increasing levels of
responsibility.- Strong leadership ability, with experience of
managing and building a team.- Superior analytical and
problem-solving skills, with the ability to cut through complexity
and turn high-level business requirements into specific analysis
projects.- Solid understanding of advanced analytics and
familiarity with working with large datasets. (statistics,
simulation, optimization, etc.) Life at BHG At BHG, we work hard
and aren't afraid to take risks. Since the beginning, our core
values of PMA (positive mental attitude), team player and loyalty
have been the driving force behind every interaction we have
between each other and our customers. We havea healthy respect for
the daily grind, yet we value work/life balance. We believe that
all employees should have the opportunity to lead and that good
ideas can come from anyone. From the top-down, our leaders are
actively involved not only in strategic oversight and running the
business, but also in the wellbeing and growth of all employees. We
consider people our #1 asset, and help employees realize their full
potential, set and exceed their goals, and explore new
opportunities for personal and professional development. Why You
Should Join BHG We strive to offer amenities, opportunities,
events, and programming that support the interests of our teams,
while furthering the culture that makes us Great Place to Work--
certified. Some of the benefits you can expect when you join BHG
include: --- 100% coverage of monthly health insurance premiums ---
Competitive PTO and vacation policies --- Company 401(k) plan with
employer contributions after one year --- On-site gym access and
memberships, with personal trainers, and certified nutritionists on
staff --- Company-sponsored training and certification
opportunities --- Monthly award ceremonies where top achievers are
celebrated and receive additional bonuses --- Ongoing volunteer
opportunities to give back to the community through our BHG Cares
program If you're ready for a career where you can exercise your
passions, be surrounded by co-workers who are relentlessly
committed to service, and have a team-player mindset, apply today!
Bankers Healthcare Group is committed to equal treatment and
opportunity in all aspects of recruitment, selection, and
employment without regard to gender, race, religion, national
origin, ethnicity, disability, gender identity/expression, sexual
orientation, veteran or military status, or any other category
protected under the law. Bankers Healthcare Group is an equal
opportunity employer; committed to a community of inclusion, and an
environment free from discrimination, harassment, and retaliation.
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Keywords: Bankers Healthcare Group (BHG), Fort Lauderdale , Director of Direct Mail and Email Marketing Analytics, Executive , Fort Lauderdale, Florida
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