Director E-Commerce

Company: MSC Cruises S.A.
Location: Fort Lauderdale
Posted on: April 5, 2021

Job Description:

William Cabin Steward Marco Captain Adriana Shop Seller William Cabin Steward Marco Captain Adriana Shop Seller WOULD YOU LIKE TO RECEIVE VACANCY UPDATES? Marketing & Communications JOB NUMBER: JB01378 VACANCY NUMBER: ADV01543 SHARE: https://www.careers.msccruises.com/share/view/ADV01543 The Director will lead the e-commerce function optimizing the performance of the B2C and B2B websites to maximize conversions and revenue for online cruise bookings and pre-cruise transactions/packages, in addition to optimizing lead capture for various lead types. The Director will also lead the optimization of the overall user experience including site navigation, content development, testing strategy and execution, and analytics and reporting with the ultimate objectives of achieving revenue and lead volume targets in addition to shifting phone calls to online self-service.
KEY ACCOUNTABILITIES ---Optimizes overall channel effectiveness of the B2C and B2B websites, to maximize online bookings, pre-cruise transactions, lead capture, and overall revenue; ---Continuously improve the user experience throughout all parts of the website and funnel utilizing best practices, data, and test and learn strategies; ---Works closely with CRM and integrated marketing teams to develop holistic strategy that maximizes post-booking/pre-cruise revenue for packages (beverage, dining, spa, wi-fi, etc), and shore excursions; ---Develops and implement content and user experience strategies that migrate phone calls to digital self-service for both customer service and bookings; ---Optimizes onsite lead capture for outbound sales, email sign ups, post-booking/pre-cruise package sales; ---Maintains, publishes, and implements content across websites in accordance with marketing goals, promotions and other initiatives to achieve the goals mentioned above; ---Develops website testing and features roadmap with the end goal of continuously increasing conversion rates, revenue, leads and decreasing the need for phone calls given functionality and usefulness of the websites; ---Utilizes data and analytics across sources providing proactive insights to leadership as well to problem solve and develop solutions independently and creatively;-- -----Leads SEO strategy and execution ensuring alignment from internal stakeholders; ---Defines, tracks and measures KPIs, with ongoing efforts to continuously analyse data, identify trends, and implement optimizations to drive initiatives; ---Provides thought leadership, innovation and process optimization initiatives such as implementing e-commerce software and other industry best practices; ---Establishes a strong working relationship with cross functional stakeholders in the US and in MSC Cruises headquarters located in Geneva while aligning with Corporate Marketing team on centralized elements of the e-commerce strategy and platform, creating a roadmap the US market will utilize to increase overall performance and achieve designated targets; ---Defines processes and resources needed to continue to evolve MSC Cruises USA's online experience with a constant eye on increasing conversions and ensuring consumers and travel agents find the cruises and experiences they are looking for;-- -----Trains, motivates and develops the e-commerce team.
---Bachelor's degree with MBA preferred; ---10+ years of experience managing high-performance B2C e-commerce platform(s) and leading a high growth team; ---Proficient with CMS platforms and other eCommerce tools and technology; ---Proficient working in web analytics tools; ---Demonstrated experience in managing and growing online conversions, revenue and leads; ---Technical creative, methodical, and passionate about UX and using data to orchestrate e-commerce growth; ---Omnichannel experience with web to store or web to contact center sales; ---Comfortable working with cross functional teams and multi-national company; ---Strong data visualization skills and ability to effectively communicate performance and business impact to the broader business; ---Results-oriented, having held leadership roles and built and developed high performing teams; ---Inventive problem solver, highly collaborative, and have a high level of accountability; ---Ability to function strategically as well as tactically VISA REQUIREMENTS (if any) ---Must be US citizen or legally authorized to work in the US ---MSC Cruises is an E-Verify employer
In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners. MSC Cruises is the world's largest privately-owned cruise company and the number one cruise line in Europe, South America, South Africa and the Gulf. A game-changer in the world of cruises, MSC has built a global reputation as an innovator and has one of the youngest cruise fleets.

MSC Cruises is a family-owned and family-run Company headquartered in Geneva, Switzerland and It is part of the MSC Group, which encompasses world-leading maritime companies. As a family who has found its fortunes at sea for over 300 years, protecting the oceans and the communities that we visit is a top priority for us.

Having embarked on a never-ending journey of continuous improvement, MSC Cruises has integrated environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our business. We employ over 30,000 people worldwide. MSC Cruises is part of the MSC Group, which encompasses world-leading maritime companies.

Keywords: MSC Cruises S.A., Fort Lauderdale , Director E-Commerce, Executive , Fort Lauderdale, Florida