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Director, Paid Search

Company: Zimmerman Advertising
Location: Fort Lauderdale
Posted on: January 14, 2021

Job Description:

SEM ManagerFort Lauderdale, FL --- ID: 4285 --- Full-Time/RegularOverview: The Director, Paid Search is responsible for leading a portfolio of Paid Search (SEM/SEO) accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Director, Paid Search will be accountable to partner with client stakeholders across multiple search disciplines. The Director, Paid Search will be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.Responsibilities:Account ManagementImplement holistic Paid Search planning as part of the overall Media StrategyIntroduce process development input, Quality Assurance and best practices InputInterface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clientsKeep direct management apprised of key client opportunities, potential risks and other key nuances which affect the health of the businessUnderstand and explain the features and benefits of all zSearch products and servicesCross sell products and services to grow share of SEM spendResponsible for working with the overall planning teams to align the strategy and execution for quarterly or annual account plans and budgets (in regard to Search) to compliment the overall media plan, including creative execution and media placement and client presentation developmentSearch Campaign ManagementDevelop and foster account relationships with a goal of 100% account retention within a defined portfolio of accountsDevelop a complete understanding of client goals, markets, needs and expectationsWork within client relationships to champion initiatives that drive marketing decisions across SEM/SEO channelsAttend client meetings on ongoing basis, interface as needed with executive and middle management level on client side during meetings and presentationsIndependently lead performance and strategy presentationsTranslate data-findings to insights via our team of strategistsSolve client problems and use conflict management skills within a professional environmentLeverage syndicated digital research (e.g. ComScore, Nielsen, Hitwise) along with licensed search tools (SEMRush, Optmyzer, etc.) to benchmark tor forecast rendsProvide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuousRequired SkillsRequirements:Bachelor---s degree in business, marketing, or advertising preferred6 years of hands-on Paid Search experience, preferably within an Ad AgencyExperience with AdWords, Google Display Network, Google Analytics, Bing Ads, Google Tag Manager, as well as AdWords and Bing certifiedDeep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUP---s, and chart buildingKnowledge of feed-based ad units like Smart Shopping, as well as feed management and optimization. Digital Experience in Display, Video, Email, Social etc. is idealUnderstanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)Possess comprehensive data analysis and problem-solving skills; able to draw conclusions and devise strategic recommendations based on findingsThought leadership skills, with ability to lead, pitch, have POVStrong sense of urgency and commitment to move quickly with high qualityAbility to work independently and effectively multitask across multiple prioritiesArticulate and effective communication skills, tailoring message to the audience; developing and delivering presentations with actionable insights and the ability to influence the decision-making processThe responsibilities are many, various, and not limited to those written in this document

Keywords: Zimmerman Advertising, Fort Lauderdale , Director, Paid Search, Executive , Fort Lauderdale, Florida

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