MEDIA PLANNER
Company: https:/wayup.com/sitemap.xml
Location: Fort Lauderdale
Posted on: October 30, 2024
Job Description:
The Digital Media Planner plans, negotiates and executes digital
media campaigns for assigned client accounts. This position will
have responsibility to manage day-to-day planning and analysis
while maintaining strong relationships with media vendors, clients
and partner agencies. The responsibilities are many, various, and
not limited to those written in this document. These
responsibilities must be directed continuously toward maintaining
exceptional service to the client and providing timely
deliverables, i.e., Media Plans, Point-of-Views (POVs), and related
media analyses.
Check out the role overview below If you are confident you have got
the right skills and experience, apply today.
Responsibilities
- Work alongside offline Integrated media planning and buying
teams to provide digital insight for objectives and strategies
applied to overall client media plan; Plan digital media campaign
strategy in tandem with traditional media team
- Research, plan, execute and manage performance reporting and
analysis/optimization efforts for digital media campaigns that may
include most or all of the following: Digital Display (both rich
and standard executions), Online Radio, Online Video, Mobile
Display, Online Gaming
- Work alongside paid search and SEO teams to manage internal
communications, performance reporting and budget allocation for
assigned accounts
- As directed and overseen by the Digital Media Supervisor,
responsible for organizing, implementing and controlling the
day-to-day media planning development process including
coordination among assistants
- Oversee and train assistant level employees for the
support-level work they perform and also help guide their overall
growth and development
- As directed and overseen by the Digital Media Supervisor,
present recommendations, POVs and select analyses to clients and
Account Service personnel as well as performance reporting
delivered and presented to client on regular basis, often
weekly
- Use digital media tools and resources as needed to research and
plan client campaigns, including competitive analysis (using
TNS/Kantar) and site traffic and demographic concentrations
(Comscore)
- For all assigned accounts, manage client media billing approval
and invoice reconciliations; Issue IATB documents for client
approval and insertion orders from EAS/Landmark for all managed
digital media buysRequirements
- Bachelors degree in business, marketing, advertising or
equivalent
- 2+ years media planning experience as an Assistant or Jr.
Planner/Planner; needs to have been in digital planning
capacity
- Demonstrated presentation and writing skills
- Experience negotiating with and managing digital vendors
- Experience evaluating and recommending strategy and placements
for digital campaigns
- Proficiency with MS Office: Outlook, Excel, Word and
PowerPoint
- Experience in retail, restaurant and/or franchisee operations
is highly desirable
- Full service agency experience preferred, but not required
- Working knowledge of various ad servers (Atlas, DoubleClick,
Sizmek)
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Keywords: https:/wayup.com/sitemap.xml, Fort Lauderdale , MEDIA PLANNER, Advertising , Fort Lauderdale, Florida
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