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Marketing Manager

Company: Rossen Law Firm
Location: Fort Lauderdale
Posted on: February 10, 2024

Job Description:

At Rossen Law Firm, we're more than just a team of experienced criminal defense lawyers. We're a family that cares deeply about people, not just cases. Our firm has built its reputation on trust, integrity, and relentless dedication to those we serve. We believe in ensuring justice and treating each client with the personal attention and compassion they deserve.

We are a growing and highly rated criminal defense law firm in South Florida that provides each client with meaningful, compassionate, life-changing services. We love helping good people when something wrong happens. Our legal team understands what clients are going through, and we are committed to producing outstanding results.

You will be part of a thriving dream team of dedicated, sharp, funny, and talented individuals. You will be deeply involved in our commitment to giving clients the respect, understanding, and compassion they deserve.

Our values align with who we are and how clients perceive us: trust, teamwork, action, high standards, and excellence.--

--- Open and Honest: Our commitment to openness and honesty is not just a principle; it makes clients feel secure and valued. It underpins the trust clients place in us and is a cornerstone of our brand identity.
--- Team Work Mentality: By working as a team, we ensure that every client benefits from our collective expertise, reinforcing our reputation for being dependable and knowledgeable. This collaborative spirit makes clients feel part of the Rossen Law Firm family.
--- Take Action: We get things done. We don't just talk the talk; we walk the walk. When clients contact our firm, we begin strategizing the best legal solution. That's why we don't have consultations; we have strategy sessions.--
--- Play All In: At Rossen Law Firm, we strongly believe in our philosophy. Our team is deeply committed to the 'All In' professional standard, a personal motto that motivates them to excel. We view every case as a mission to uphold justice and positively impact clients' lives. This fosters a culture of enthusiasm, determination, and going the extra mile, where success is a shared passion.
--- Get to Yes: Our goal-oriented mindset directly supports clients' desire for favorable outcomes. It means navigating complex legal challenges to find the best solutions for clients.

This position is in our Fort Lauderdale office, with occasional Boca Raton in-office work days. Must be able to work four days in the office. The expected salary range is $65,000 - $75,000.

The Marketing Manager is responsible for the firm's development and implementation of strategic marketing, communication, and business development initiatives focused on elevating the firm's brand in the South Florida market. The role will work directly with office leadership while working collaboratively and as an integral part of the marketing and business development team.
Key Responsibilities:
--- Support the firm's strategic priorities
--- Execute comprehensive marketing strategies that align with the firm's values and goals
--- Produce marketing materials such as event collateral, newsletter, email, and other print materials
--- Manage all aspects of our online presence, including our website, social media channels, videos, podcasts, GBP, and other digital platforms.
--- Monitor SEO strategies to enhance our online visibility
--- Collaborate with Chief Revenue Officer to measure the effectiveness of marketing campaigns, making data-driven decisions to maximize ROI
--- Work with the internal marketing team and external vendors
--- Lead branding initiatives to ensure a consistent and strong brand presence across all channels
--- Engage with the public through content creation, social media interaction, and other methods
--- Create and adhere to schedules for the strategic and timely dissemination and posting of time-sensitive marketing content
--- Monitor the firm's online presence and the use of firm content and images
--- Conceptualize all design-related assets, from client gifts to referral gifts
--- Create thought leadership content (e.g., client alerts, email/HTML newsletters, white papers) for internal and external special communications

--- 5-8 years experience in a marketing role with direct experience in managing marketing content production and creation of marketing content production
--- Experience overseeing the design and production of printed materials
--- Must have strong writing, editing, and grammar skills
--- Resourceful, creative, dependable, proactive
--- Intermediate understanding of SEO
--- Knowledge of TikTok, Instagram, Twitter, Facebook, YouTube and LinkedIn

About Company:
We Take Care of Our People:

Completive pay based on your experience and background.Health coverage.Generous number of vacation days each year.401(k) with guaranteed employer contribution.

About Rossen Law Firm

With offices in Fort Lauderdale, Boca Raton, and throughout South Florida, Rossen Law Firm is a high-end criminal/DUI defense firm. With a team of litigating attorneys, Rossen's 900+ 5-star Google Reviews tell the stories of a criminal defense law firm that truly puts its clients first.

Rossen Law Firm is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: Rossen Law Firm, Fort Lauderdale , Marketing Manager, Advertising , Fort Lauderdale, Florida

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