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Senior Analyst, Marketing Digital

Company: AutoNation, Inc.
Location: Fort Lauderdale
Posted on: January 27, 2023

Job Description:

AutoNation Headquarters Position Summary The Sr Digital Analyst will support the digital product team, the marketing channels, IT and the operations team on web tagging and analytics projects. This associate will work jointly with the digital product and marketing channels to manage tracking and engagement of new digital products and marketing campaigns. The Sr Digital Analyst will also work with cross-functional teams to assist with any custom reporting and dashboards as well as monitor tagging across AutoNation digital properties. Responsibilities Work with product and development teams to deploy and maintain accurate website tracking. Support in delivering insights and site optimization using Google Analytics and Tealium Tag Manager. Leverage analytics to continuously recommend optimization tactics that will improve site performance. Partner with internal stakeholders to establish KPIs and related metrics for new products and site enhancements. Collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives. Develop and maintain reports on web channel performance. Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more. Aid in administering Google Analytics and Tealium Tag Manager and troubleshoot with internal users and analytics team. Requirements Bachelors degree with an emphasis on business analysis, project management, marketing, communications, or information systems Two years Google Analytics and Tealium web tagging experience. Ideal candidate would have at least three years minimum of total analytics experience. Proven ability to administer Google Analytics and create report suites. Expertise in creating dashboards with sales funnels and flow paths Required ability to read basic HTML Ability to work independently to meet multiple project deadlines handle multiple tasks switching priorities and focus as needed Excellent oral, organizational, and written communication skills troubleshooting and critical thinking skills Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution Highly organized, creative and attentive to detail able to manage, prioritize and bring to completion multiple projects Company Overview AutoNation, a provider of personalized transportation services, is driven by innovation and transformation. As one of America's most admired companies, AutoNation delivers a peerless Customer experience recognized by data-driven consumer insight leaders, Reputation and J.D. Power. Through its bold leadership and brand affinity, the AutoNation Brand is synonymous with "DRVPNK" and "What Drives You, Drives Us." AutoNation has a singular focus on personalized transportation services that are easy, transparent, and Customer-centric. Benefits Click here to learn more about our Benefits. Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you. AutoNation is an equal opportunity employer and a drug-free workplace.

Keywords: AutoNation, Inc., Fort Lauderdale , Senior Analyst, Marketing Digital, Advertising , Fort Lauderdale, Florida

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