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Marketing Leader - (JN -102022-5058)

Company: ASAP Staffing Services
Location: Fort Lauderdale
Posted on: November 24, 2022

Job Description:

Location: Fort Lauderdale, FL.
The Marketing Leader will be responsible for achieving marketing excellence, creating superior consumer brand value, and delivering performance on consumer goods products. Integrates cross-functional support to deliver revenue uplift, healthy gross profit and other growth objectives.
Responsible for engaging with third parties (e.g., marketing agencies) and ensure a marketing plan, content and materials that align and prepares positioning to reach the pilots objectives. This position is also accountable for analyzing past results and developing improvements to marketing (both for the pilot and beyond).
Benefits

  • Healthcare insurance
  • Base salary
  • Performance bonus for Pilot Lead (around 20% of yearly salary)
    Profile Requirements
    • Marketing or business administration related degree
    • +5 years in the marketing space (ideally in the food/ beverage/ CPG sectors)
    • Ability to strike the balance of strategic and tactical decision making
    • Strong written and oral communication skills
    • Fully Bilingual (English-Spanish)
      Key Responsabilities
      • Develops the product portfolio strategy to build superior brand value and determines implications for core support function resource requirements
      • Develops financial targets, provides regular direction on business performance, and makes corrective actions
      • Creating and executing on a marketing plan that allows growth
      • Creates major changes to marketing strategy (price, channel mix, product configuration)
      • Develops projections and works with relevant stakeholders (e.g., CAM) to ensure cross-functional alignment
        ---
        KEY KPIs
        • Brand image and brand NPS
        • Product revenues
        • Product gross margin
        • Consumer satisfaction
          Experience Requirements
          null
          Education Requirements
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          Responsibilities
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Keywords: ASAP Staffing Services, Fort Lauderdale , Marketing Leader - (JN -102022-5058), Advertising , Fort Lauderdale, Florida

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