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Marketing Automation Specialist

Company: Life Extension
Location: Fort Lauderdale
Posted on: September 23, 2022

Job Description:

The Marketing Automation Specialist is responsible for the day-to-day oversight of the Marketing Automation platform. This role serves as the point person for multiple team-members helping to guide, answer questions, provide best practices and QA any issues as they arise. This role combines information technology with marketing to ensure best practices and maximize the use of the Adobe Platform.
Some of the job responsibilities include:

  • Act as the Subject Matter Expert of the Adobe Campaign platform - understanding the ins and outs of the system, from workflows, segmentation, journeys, and data tables
  • Ensure campaigns are functioning properly in the system. Flagging and helping to solve for any issues as they arise. Working closely with both internal partners and the Adobe Support team
  • Lead automation testing including new journeys, segments, and upgrades
  • Become intimately familiar with the programs in Adobe, campaigns, customer segments and associated workflows, guiding, and supporting the marketing team with their program goals
  • Bridge business and technical requirements to provide a cohesive, seamless solution to meet short- and long-term business objectives
  • Partner and provide guidance on email testing and scheduling of both one-time sends and ongoing drop campaigns.
  • Propose, build, test new campaigns across the customer lifecycle in partnership with marketing team members; explore and maximize all capabilities of the platform
  • Assist in training of Adobe Campaign and workflow journey creation
  • Define, develop, and build campaign architecture, collaborating with marketing analytics and the customer lifecycle team
  • Identify gaps throughout the customer experience funnel and recommend actionable solutions

    We are seeking someone with the following experience + skill set:
    • Bachelor's degree in related field; 3+ years' experience in information system management, marketing automation platforms or related area
    • Tech savvy background with demonstrable hands-on experience
    • Knowledge or exposure to JavaScript or database languages
    • Experience working in a CRM or marketing automation tool preferred
    • Demonstrated ability to lead by example, execute and problem-solve
    • Demonstrated ability to achieve results while working in a cross-functional environment
    • Strong technical acumen with ability to think strategically

Keywords: Life Extension, Fort Lauderdale , Marketing Automation Specialist, Advertising , Fort Lauderdale, Florida

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