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Marketing Automation Specialist

Company: Life Extension
Location: Fort Lauderdale
Posted on: August 2, 2022

Job Description:

We are seeking a -Marketing Technology Specialist who has experience developing and improving customer journeys including personalization, 1:1 product/service offerings, targeting and measurement, with the goal of connecting the customer experience across all channels. - This role combines information technology with marketing to create better processes for ensuring marketing strategies are in line with the company's overarching goals. Some of the job responsibilities include:

  • Act as the Subject Matter Expert of the Adobe Campaign platform, proposing, building, testing new campaigns across the customer lifecycle; explore and maximize all capabilities of the platform
  • Bridge business and technical requirements to provide a cohesive, seamless solution to meet short- and long-term business objectives
  • Partner with team members across IT, marketing, ecommerce, and marketing analytics to brainstorm, define and implement forward thinking journeys in the Adobe Campaign platform
  • Identify gaps throughout the customer experience funnel and recommend actionable solutions
  • Define, develop and build campaign architecture, collaborating with the customer lifecycle team
  • Develop and execute campaigns and journeys as instructed by Customer Lifecycle Managers, including personalization, testing and optimization according to best practices
  • Lead automation testing, identifying and correcting any issues that arise We are seeking someone with the following experience + skill set:
    • Bachelor's degree in related field; 5+ years' marketing experience including experience with marketing automation platforms
    • Combined Marketing/Tech savvy background in omni-channel marketing with demonstrable hands-on experience
      • Strong understanding of various marketing vehicles and marketing principles; understanding of customer lifecycles

Keywords: Life Extension, Fort Lauderdale , Marketing Automation Specialist, Advertising , Fort Lauderdale, Florida

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