Digital Marketing Analyst

Company: AutoNation
Location: Fort Lauderdale
Posted on: June 25, 2022

Job Description:

AutoNation Headquarters Position Summary: This role is an integral part of our cross functional digital product team with the ability to partner in a highly collaborative agile development environment. The Digital Analyst will i dentify, test, and optimize website enhancements to provide strategic direction that is driven by data evidence. What you will be doing: Evolving our website strategy through personalization, testing and enhancement of customer journeys using strong analytical skills and a continual drive for improvement Generating impactful insights from analytics and translating the results into clear recommendations with associated implications for the business Creating, testing, and personalizing campaigns through their entire lifecycle including conceptualizing experiences, and tests, determining appropriate hypotheses, managing development and quality process as well as determining intended outcomes and defining success metrics to measure Continuously monitoring and measuring test and experience effectiveness in order to regularly deliver analysis, data pulls, reporting, and result based presentations Managing scopes, timelines, and deliverables on multiple concurrent projects while working with a variety of internal teams as well as vendors Becoming an expert on our personalization and testing platform and managing its upkeep and maintenance What you will bring to the table: Bachelors' degree in Marketing, Business, Technology, or other related field of study preferred or equivalent combination of education and work-related experience. 2-4 years of digital experience, preferably in e-commerce or digital business, to guide projects and make improvement recommendations. Experience identifying trends and drivers, performing exploratory data analyses, and presenting views that will provide visibility into experience and program performance Experience using enterprise digital analytics tools (i.e. Adobe Analytics, Google Analytics, Coremetrics, etc.) to drive actionable insights Experience executing A/B testing and personalization strategies with engines such as Dynamic Yield, Optimizely, Adobe Target, etc. Ability to work in a fast-paced, environment with cross-functional teams including design and development. Working knowledge of HTML/CSS and working in agile development environments are pluses Excellent listening, written and verbal communication skills Self-motivated and flexible with the ability to shift gears and priorities quickly based off business needs while meeting deadlines consistently Able to work efficiently on a team as well as autonomously Being forward-thinking with great planning, project management and problem-solving skills while being resourceful and "having a can-do attitude" Have an innate curiosity to understand "why and how" to proactively identify and suggest changes and improvements Company OverviewAs America's largest and most recognized automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits and a culture that believes in investing in our Associates' professional futures. With over 315 locations from coast to coast, AutoNation has an opportunity for you. We've sold over 13 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering a peerless Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $25 million dollars to drive out cancer, create awareness, and support critical research.Benefits Click here to learn more about our Benefits. Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you.AutoNation is an equal opportunity employer and a drug-free workplace.

Keywords: AutoNation, Fort Lauderdale , Digital Marketing Analyst, Advertising , Fort Lauderdale, Florida