Customer Marketing Specialist

Company: ProcessMAP Corporation
Location: Fort Lauderdale
Posted on: June 22, 2022

Job Description:

Founded in 2000, ProcessMAP Corporation is the most trusted name for a digitization and process transformation platform that empowers customers to ensure workers' health & safety, minimize risk, and assure compliance. The ProcessMAP Platform includes solutions for Environmental, Health and Safety (EHS), Environmental, Social and Governance (ESG), and Operational Risk Management (ORM), Industrial IoT, and actionable data analytics to connect people, systems, assets, and facilities to drive a Sustainable Enterprise. ProcessMAP is headquartered in Ft. Lauderdale, Florida, with locations across the globe, serving customers in over 140 countries. Visit https://www.processmap.com/ to learn more.
The ideal candidate will be a part of our dynamic and global Marketing team and work very closely with our Sales and Customer Success organizations on driving revenues from our existing customer base. He/She/they will support cross-functional projects aimed at building product and thought-leadership content for our customers, and report critical insights to help grow the share of wallet with customers. The candidate will also play a key role in championing the value of ProcessMAP solutions with customers to support increased user-adoption across new departments and exciting new use cases. Job Responsibilities:

• Plan, execute, and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail, and account-based marketing tactics focused on lead generation and building the sales pipeline.
• Support demand generation strategies that help in growing share of wallet and upsell the full suite of ProcessMAP products
• Work closely with our Account Management and Customer Success teams and help them create sales focused programs
• Define and develop a Customer Communication Strategy - ensuring the ProcessMAP value proposition is consistently communicated and delivered to existing customers
• Support customer engagement and communication programs, such as: in-person/virtual events, workshops, awards programs, ongoing nurture campaigns
• Regularly review customer marketing activities, report successes and failures, and then recommend and implement iterative improvements (both strategic and tactical) Basic Qualifications
  • A minimum of 2 years of related experience, ideally in the B2B Tech market (EHS software experience will be a significant plus) and a clear record of accomplishment of measurable impact on revenues
  • Demonstrated ability to support Marketing, Customer Success, and Sales teams in managing and growing existing customers accounts, in terms of revenues, product usage, and overall customer engagement
  • Excellent people skills with an upbeat, enthusiastic attitude and a professional maturity suitable for a B2B environment
  • An aptitude to utilize technology (audio & video platforms) for day-to-day execution of the role
  • Experienced in building consensus and collaborating with groups to get things done.
  • Ability to deliver and take initiative with minimal supervision in a highly collaborative, fast-paced, changing environment.
  • Must be an innovative opportunity finder and creative problem solver, and able to put ideas into action.
  • Ability to effectively work under tight deadlines and manage projects independently.
  • Strong organizational skills and keen attention to detail.
  • Outstanding written, verbal communication and presentation skills.

Keywords: ProcessMAP Corporation, Fort Lauderdale , Customer Marketing Specialist, Advertising , Fort Lauderdale, Florida