Director Of Brand Marketing & Visuals

Company: Montce Swim
Location: Fort Lauderdale
Posted on: June 22, 2022

Job Description:

Social Strategy + Account Management

• IG, Pinterest, TIk Tok, Youtube, Email and Web Home Page Content Strategy
• Lead and Manage the Brainstorm Meeting
• Create and Distribute Content Calendar based on Meeting
• Create a List of the types of content needed and see through with the team to make sure content is created in line with brand aesthetics (tie in influencers to accomplish content needs too)
• Manage and Review the work of the Marketing Coordinator
• Analyze Monthly Reporting to Incorporate Changes in Strategy and relay to upper management
• Provide feedback to brick and mortar store Instagram account managers to maintain brand identity as needed
• Thought leadership on ideas for generating Tik Tok videos, IG Reels, and Carousel Posts
• Stay up to date on current trends as it relates to social, email and web marketingManage All Contracted Content Creators
  • Graphic Designers - provide images, direction on all emails and copy with Marketing Coordinator. Provide feedback on revisions.
  • Manage/Direct In House Content Creators
  • Assist Creative Director with all Shoots
  • Photographers/Models/Talen/locations
  • Help Creative Director Pre Style Looks leading up to shootsPublic Relations
    • Approve gifting requests
    • Help negotiate and interface with Key Paid Partnerships and Major VIP'S
    • Prep PR company with directives on Monthly basis for pitching and press based on content calendar monthly meetingsInfluencer/Ambassador Marketing
      • Approve gifting requests
      • Help negotiate and interface with Key Paid Partnerships
      • Work with digital marketing manager to maximize ROI and to receive content that matches the brand aestheticEvents
        • Major Events (swim week)
        • Work Directly with Owners and marketing team to oversee all Events are executed properly and within budgetBenefits & Perks --- Health Benefits --- Paid Vacation, Sick and Holidays --- Retirement plan match --- $50/mo phone bill stipend --- Annual Holiday Bonuses --- 2 days per week work from home

Keywords: Montce Swim, Fort Lauderdale , Director Of Brand Marketing & Visuals, Advertising , Fort Lauderdale, Florida