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Digital Marketing Coordinator

Company: Lamark
Location: Fort Lauderdale
Posted on: May 15, 2022

Job Description:

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

We are looking for a motivated and organized Digital Marketing Coordinator to assist our Business Development team in driving lead generation and expanding our business. As the Digital Marketing Coordinator, you are a key player in supporting Lamark's business growth. The Digital Marketing Coordinator will report to the VP of Growth and will work closely with department specialists and new potential clients. The Digital Marketing Coordinator is responsible for the coordination and execution of BD initiatives.

Lamark's business development department is a blend of sales, marketing, and strategy. In this role it is important the marketing coordinator is an organized multitasker able to handle many projects and meet deadlines. The Digital Marketing Coordinator will collaborate with channel-specific marketing teammates (SEO, PPC, Social Media, etc.) to assist with preparation of presentations and pitches for prospective clients. This role will actively assist the team in creating digital strategies and synthesizing ideas into actionable items that can be presented in pitch presentations. This person will need to be responsive to time-sensitive and deadline-driven proposal efforts, be flexible in meeting multiple priorities, and thrive in a fast-paced environment.

Responsibilities + Activities included:

  • Ensuring that all business development activities are coordinated and executed in a timely manner
  • Creating digital marketing proposals for business development teams.
  • Kick off and maintain marketing documentation and assist in presentations
  • Creating and maintaining Internal tools; client databases and mail lists.
  • Ability to juggle a diverse workload with competing priorities
  • Tracking submitted proposals and providing feedback to management.
  • Prepare marketing activity reports and metrics for measuring program success
  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Communicate objectives, timelines, and deliverables to sales team, and provide instructions

    Requirements + Experience:
    • 1-2 years of professional marketing experience.
    • In-depth knowledge of online marketing tools and technology
    • Sense of ownership + pride in your performance and its impact on the Lamark's success
    • Knowledge of digital marketing channels
    • Excellent verbal and written communication skills
    • Ability to prioritize tasks and meet deadline
    • Strong organizational skills
    • Excellent time management and organizational skills
    • Strong attention to detail and accuracy
    • Ability to work in a fast-paced and changing environment

      Perks & Benefits
      • Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
      • Diverse and forward-thinking environment
      • Great career growth opportunity-you'll have direct access to agency leadership
      • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
      • 401(k) with employer matching

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Keywords: Lamark, Fort Lauderdale , Digital Marketing Coordinator, Advertising , Fort Lauderdale, Florida

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