Email & Marketing Automation Manager (remote)
Company: resilia
Location: Fort Lauderdale
Posted on: May 14, 2022
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Job Description:
About Resilia Resilia is a fast growing, venture backed,
mission-driven SaaS startup powering a digital transformation in
the nonprofit sector. Our mission is to strengthen nonprofit
capacity and help grantors scale impact through data-driven
technology solutions. Resilia---s three SaaS-based products help
nonprofits achieve tax exempt status, build capacity in pursuit of
becoming high performing organizations, while enabling corporations
and foundations to support nonprofits beyond grant awards. As a
company, Resilia was named 2022 Best Tech Startup in New Orleans, a
Rising Star on the 2020 Forbes Cloud 100 list, VentureBeat's
Companies to Watch list and Sevetri Wilson, Resilia---s Founder and
CEO, has been recognized in Inc Magazine's 100 Women Building
America's Most Innovative Companies and Pitchbook's top Black Tech
Leaders list. For more information visit resilia.com. This is a
remote role that may require occasional travel, including to
Resilia---s New York and New Orleans offices for collaborative
opportunities such as team retreats and gatherings. This role is
expected to work either Eastern or Central hours. Market
Opportunity Every nonprofit is unique and so are their capacity
needs. Yet they find it difficult to access capacity building
solutions that meet them where they are. Resilia---s mission is to
strengthen and uplift nonprofit organizations by elevating their
stories, driving advocacy efforts, and prioritizing those that are
underserved through long-term capacity building. We serve
nonprofits, foundations, corporations, governments, and other
grantmakers, centered on trust-based philanthropy principles and
meeting changemakers where they are. Resilia---s three
Software-as-a-Services products are designed with a human touch.
Nonprofit Formation - Empowers brand-new nonprofits to achieve tax
exempt status while enabling annual compliance. Nonprofit Platform
- Provides capacity building support in fundraising, board
management, program management and the collection of data. Funder
Program - Sponsored by grantmakers (foundations, governments,
corporations), nonprofits are able to build mission-facing and back
office capacity in a manner that best suits them. Resilia---s
Funder Program meets nonprofits where they are through a
combination of an online platform, 1:1 nonprofit coaching and
peer-to-peer learning. With a first-to-market solution and a team
of builders with extensive startup, nonprofit, and corporate
experiences, Resilia is well poised to democratize technology in
order to solve some of the social good sector---s biggest legacy
challenges, while re-defining the notion of technology for good.
About The Role Resilia---s Marketing team is a key growth driver
for the company, supporting all three product lines while enabling
brand awareness in a mission-first manner. As the first Email and
Marketing Automation Manager on our growing marketing team, you
will develop and execute an email and marketing automation strategy
across all product lines to generate and nurture leads, increase
engagement, activate and convert users, and drive revenue. You will
be at the forefront of customer experience and prioritize creating
strategic, highly segmented, behavior-based, high-quality email
messaging, content, and landing pages. As an exceptional marketing
copywriter and editor, you are eager to support various marketing
team copywriting projects. Resilia is your opportunity to support
thousands of nonprofit organizations and be the voice of our
mission of powering people changing the world. What you will do Act
as Resilia---s email marketing and marketing automation leader:
Developing and executing upon a sophisticated strategy in Hubspot
to support revenue OKRs Develop and manage an email
calendar/campaign schedule to support promotions new product
features, events, newsletters, etc. and generate new platform sign
ups Optimize existing lead capture and lead nurture, client
retention, and other active drip campaigns Develop new behavior
based multi-step email drip campaigns to to generate and nurture
leads, activate and convert users, and drive revenue Create
relevant, high quality conversion optimized landing pages to
support email efforts Collaborate with marketing team members on
email list building strategy and cross-channel marketing campaigns
and marketing automations Collaborate with stakeholders (Marketing,
Sales, Customer Success, Product and senior leadership) in email
campaigns development to ensure synchronicity between marketing and
all functions and objectives Set audience segmentation strategies
that are strategic, behavior-based, and measurable Manage A/B and
multivariate testing strategies for lead capture forms, email
content, subject lines, and email landing pages. Test, stage and QA
all emails and lead capture forms to ensure quality and error-free
postings Manage and optimize our email and marketing automation
tools and integrations Write highly engaging, high performing email
content, and leverage AI writing tools to help you write content
and subject lines, increase open and conversion rates, and maximize
engagement Create email graphics, work with design agency, and
collaborate with internal marketing team members to help bring your
strategy and ideas into reality Design user and mobile friendly
emails Analyze email and marketing automation data and make data
based optimization decisions Support other digital marketing
projects Maintain and grow a clean email database Ensure email
compliance with email regulations and ISPs Stay up-to-date on
latest email marketing and marketing automation tools, strategies,
and best-practices Qualifications 5 years of experience B2B email
marketing strategy and execution within the nonprofit industry or
SaaS (successful PLG preferred, but not required) 2 years of
experience developing and executing an email marketing strategy and
campaign schedule, inclusive of automated drip campaigns,
end-to-end 2 years of experience with A/B and/or multivariate
testing 1 years of experience utilizing lead capture and lead
nurture tactics that automatically trigger behavior-based drip
campaigns upon sign up Experience collaborating across functions
(Marketing, Sales, Customer Success) Experience distributing emails
through advanced automation software (e.g. Hubspot) Knowledge of
latest email and marketing automation best practices, technologies
and developments Well-developed communication skills, ability to
explain complex problems, and to share and visualize findings with
various stakeholders Experience and drive for project management
automation A data-driven mindset and strong desire to solve
problems and optimize processes Experience organizing, analyzing
and reporting on data Ability to empathize with our users translate
complex products into compelling messaging Working knowledge of (or
eager willingness to rapidly learn): HTML, CSS, SQL or another
platform to analyze data, UTM Tracking, Unbounce, Squarespace,Canva
or Adobe Photoshop Expert level proficiency with Hubspot (or other
advanced email marketing software), Google Analytics, G-Suite About
You Very strong copywriter and copy editor Data-driven and
analytical, experimentation driven, goal and detail-oriented.
Strong project manager who can oversee and prioritize various
projects running simultaneously Ability to build trust and
inclusive relationships with various stakeholders including those
with different backgrounds, life experiences and expertise
Committed to supporting a diverse, inclusive, and collaborative
work environment Self-starter with a high level of intellectual
curiosity that executes independently and takes incredible pride in
their work; willingness and ability to learn new concepts
Compensation & Benefits Why Resilia? Resilia powers the people
changing the world. Resilia is an inclusive and welcoming workplace
where our team thrives on collaboration, creativity, innovation,
and fun. We are proud to offer competitive salary commensurate with
experience and excellent benefits including unlimited PTO, medical,
dental, vision and life insurance, a 401k program, mental health
support, a healthcare advocate, short-term disability, and commuter
benefits, with potential for equity stake in a fast growing
company. Resilia is an Equal Opportunity Employer and does not
discriminate on the basis of an individual's sex, age, race, color,
creed, national origin, alienage, religion, marital status,
pregnancy, sexual orientation or affectional preference, gender
identity and expression, disability, genetic trait or
predisposition, carrier status, citizenship, veteran or military
status and other personal characteristics protected by law. All
applications will receive consideration for employment without
regard to legally protected characteristics.
Keywords: resilia, Fort Lauderdale , Email & Marketing Automation Manager (remote), Advertising , Fort Lauderdale, Florida
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