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Vice President of Marketing and E-Commerce

Company: Coldwater Creek
Location: Fort Lauderdale
Posted on: April 8, 2021

Job Description:

Be your best self - join the team at Coldwater Creek!At Coldwater Creek, we believe that every woman - at every stage - should look and feel her very best. Like her, our brand is rich with spirit and promise. We're committed to bringing her unexpected and extraordinary styles that fit her life, so she can always be her best self.
We feel the same way about our team. At Coldwater Creek, we have many exciting and rewarding career opportunities at all levels. Headquartered in Fort Lauderdale, FL, we're an omni-channel retailer serving customers online and through our catalogs. Together with our talented team, we continue building on our rich history of unique style and outstanding customer service.
Working at Coldwater Creek

  • We offer local and remote opportunities. We are currently fully remote and flexible!
  • Medical, dental and vision insurance on first day of employment
  • 401(k) Retirement Plan
  • Competitive salaries
  • Employee discounts
  • Generous PTO, paid holidays and sick leave
    Interested applicants should email their resume to .
    Vice President of Marketing and E-CommerceThe Vice President of Marketing & E-Commerce is a key member of the Coldwater Creek Executive Team setting the overall strategic direction of the brand. This role will be responsible for the vision, leadership, and marketing strategy for Coldwater Creek. The ideal candidate will thrive on change and be inspired by new challenges and opportunities. The VP of Marketing & E-Commerce will develop objectives and initiatives to ensure all marketing functions are aligned with the mission, vision, and growth plans of the business. The VP of Marketing & E-Commerce will partner with the Creative team to ensure cohesive branding across all promotions and media. Responsibilities
    • Develop and execute the marketing strategy that drives revenue growth across all media channels and strengthens our brand in the marketplace.
    • Provide leadership in print and catalog marketing and e-commerce marketing and web analytics
    • Optimal circulation strategies for 30M to 40M annual catalog mailings.
    • Build, coach and lead a high performing marketing team able to deliver on the company's marketing strategy; develop team members skills to support upward mobility within the organization.
    • Identify current and emerging market needs and opportunities; make recommendations on business strategies to executive team.
    • Develop and execute marketing budget plans and forecasts.
    • Provide leadership for branded loyalty programs and identify opportunities for others.
    • Ensure the branding strategy, concepts, presentations, and final creative product is aligned with customer demographics and strategic initiatives.
    • Manage corporate marketing reporting to ensure clear and detailed plans are communicated. Requirements
      • Located in Fort Lauderdale, FL. This is not a remote role.
      • Minimum of 10 years multi-channel retail marketing experience with emphasis on, circulation planning, web planning and leadership, budgets and forecasts, P&L responsibility, List Manager/Broker relationship management, loyalty programs and credit programs.
      • BS, MBA Preferred.
      • Demonstrated track record of sales growth in a multi-channel retail organization.
      • Broad functional experience in areas of strategic planning and marketing.
      • Expertise in print and catalog marketing and e-commerce marketing and web analytics.

Keywords: Coldwater Creek, Fort Lauderdale , Vice President of Marketing and E-Commerce, Advertising , Fort Lauderdale, Florida

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