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Digital Media Specialist

Company: OIC of South Florida
Location: Fort Lauderdale
Posted on: February 22, 2021

Job Description:

Job Title: Communications Digital Media Specialist
Reports To: Director of Communications & Strategic Partnerships Status: Full-Time
Salary Range: $58,000 - $62,400 (depending on experience)


Organization Background
OIC of South Florida (OIC-SFL) is a community-based leader in providing quality self-help skills and employment opportunities for disadvantaged and underemployed residents; thus, assisting them to become self-sufficient and productive members of society. Its work is accomplished through three divisions: Workforce Development, Youth and Family Services, and OIC Strategic Integration.

Position Summary
The Communications Digital Media Specialist is primarily responsible for assisting the Communications Director and the Communication Team (e.g., Outreach Coordinator, Photo/Video Technician, and Community Liaisons) with the daily tasks associated with promoting and marketing the organization by conveying the OIC-SFL experience through multiple forms of media and content design.
The Communications Digital Media Specialist must possess knowledge of how to capture images as well as conceptualize and structure information into formats that can quickly and coherently convey the brand essence of the organization and compel action by the targeted population. OIC-SFL participates in and supports numerous events throughout the year and it is essential that OIC's community involvement is captured in photographs, video, and text for dissemination and distribution through traditional and digital media outlets. The Communications Digital Media Specialist will help promote OIC-SFL through collateral design, website management, email marketing, social media branding, event awareness/coverage, and channel effectiveness tracking (i.e. Google Analytics) and monthly KPI reports.

Our communications team is looking for a candidate who has developed and led marketing campaigns, designed brand architectures (e.g., logos, brand identity standards, etc.), designed consumer/end-user collateral marketing elements (e.g., events, flyers, catalogs, newsletters, annual reports, etc.), and has maintained functional websites and other digital communications channels for companies/organizations. If you stay current with the latest in web design, graphic design, social media outreach, and welcomes the opportunity to lead new digital communication projects, you'd be a great fit for this position.

We want to talk to you if you welcome the opportunity to contribute your portfolio of talents to a dynamic team committed to leading workforce development solutions for disadvantaged communities.

Essential Duties and Responsibilities
--- Update and maintain OIC social media presence, including: daily monitoring and content posting, and scheduling and reporting for all social media channels.
--- Website functionality and maintenance, including: writing and editing content, designing webpage layout, determining technical requirements, updating websites, creating back up files, and solving code problems. Remove any "dead" links immediately and respond to issues with site functionality.
--- Implement and maintain high-quality SEO policies and incorporate them with content produced for the website.
--- Create collateral elements for new community outreach campaigns
--- Contribute to the development of annual reports, press releases, videos, and content for website.
--- Assist in planning, writing, and managing e-blasts and e-newsletters.
--- Draft, distribute and pitch news releases, media alerts and other program-related stories.
--- Assist in creating and updating marketing and promotional materials.
--- Assist in the planning and execution of program-specific awareness/outreach activities.
--- Disseminate "in-the-know" information to community stakeholders.
--- Assist with event photography for use on the OIC website, and the creation of promotional videos and marketing materials.

--- Lead the research and vetting process for companies utilized in the procurement process for digital equipment.
--- Other duties as assigned.

Minimum Qualifications:
--- Two years college education and professional website design experience
--- Knowledge of fundamentals of design imaging
--- Experience with multimedia programming and technology
--- Skilled in usage of social media (Facebook, Instagram, Twitter, LinkedIn, etc.)
--- Skilled in graphic design and content creation
--- Ability to perform basic website development/management
--- Experience with photography and videography equipment, video and audio editing, and animation
--- Proficiency in MS Office Suite (e.g., Excel, PowerPoint, Word, and Outlook)
--- Ability to manage time efficiently, meet deadlines, and be flexible to varying program hours
--- Displays entrepreneurial sprits, self-reliant, and results-oriented
--- Excellent verbal & written communication skills
--- Ability to work well with people from diverse backgrounds in a team-setting
--- Must possess the ability to walk, sit, and stand, for periods of time, as well as the ability to lift presentation materials, including photo and audio equipment
--- Must be able to pass a background check, and possess a valid driver's license and reliable vehicle


Preferred Qualifications:
--- Bachelor's degree in Multimedia/Interactive Media, Web Design or Graphic Design
--- Experience with Adobe Suite/Creative Cloud (Photoshop, Illustrator, InDesign, PremierePro, etc.)
--- Experience with iMovie and Final Cut Pro
--- Experience with creating PSDs for visual layout of web pages and converting each design into HTML and CSS
--- Knowledgeable with maintaining and updating all JQuery plugins for website
--- Experience with Constant Contact or another newsletter software
--- Dropbox knowledge
--- Proficiency with ASP.net web forms
--- Knowledge of content marketing a plus
--- Experience with creating and editing videos/photos a plus

Competitive Benefits Package Offered
Health plan includes medical, dental and vision coverage. Employer-paid benefits include STD, LTD, ADD/Life, and 403B retirement/investment savings plan.

Contact Information
Qualified applicants should email their resume and cover letter (with the subject title Communications Digital Media Specialist) to Human Resources at oictalent@oicsfl.org

Keywords: OIC of South Florida, Fort Lauderdale , Digital Media Specialist, Advertising , Fort Lauderdale, Florida

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