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Digital Marketing Specialist

Company: Kelley Kronenberg
Location: Fort Lauderdale
Posted on: October 14, 2020

Job Description:

Digital Marketing Specialist Are you SEO savvy with an analytical mind and laser focus on demand-generation? We would love for you to join our team at Kelley Kronenberg! The ideal candidate is a highly motivated digital marketing professional with strong communication skills and a passion for writing and editing, competitive marketing research, brainstorming, and reporting. This position offers the opportunity to join a growing team of highly collaborative individuals, who work together on various digital marketing initiatives and projects, granting you great exposure to professional development opportunities. Responsibilities * Update and maintain the firm s website and landing pages with new content. * Write, proofread, and edit marketing content for landing pages across different mediums. * Monitor the firm s presence and brand name in search engines, social platforms, and maintain our third-party directories and review sites listing. * Conduct market research and analyze competitors to serve business intelligence needs. * Work with various marketing tools, external agencies and vendors to execute marketing programs. * Maintain our email database, deploy ongoing and adhoc email blasts, and pull monthly email performance reports. * Assist in implementing tracking for marketing programs such as email, social media, or digital campaigns, and events. * Maintain marketing logs, budget, and project timelines * Assist DDM in the development and implementation of various lead generation campaigns and ensure the conversion tracking is installed. * Update weekly, monthly or quarterly marketing reports and key metrics for measuring success of SEO, PPC, social media, re-marketing, and online lead generation campaigns by utilizing CRM, SEO and Google Analytics reporting. * Update and maintain marketing presentations for internal and external audiences when needed. * Collaborate with Public Relations team and Graphic Designer to update website content. * Assumes other duties as assigned by the Chief Marketing Officer and Digital Marketing Director. * Qualifications_And_Competencies * Solid writing, editing, proofreading, presentation and overall communication skills with strong attention to detail. * Excellent brainstorming and data analytics skills. * Advanced knowledge of Microsoft Word, Excel, and PowerPoint. Experience with Google Marketing is a plus. * Knowledge of various marketing, content management systems, CRMs and analytics tools such as, Salesforce/Pardot, Canvas, and Google Analytics. * Proficiency in SEO and website/HTML troubleshooting. * Strong prioritization, quality assurance, organization, and project management skills. * Deadline driven, proactive, able to multi-task and work under pressure. * Kelley Kronenberg offers a competitive salary complimented by an excellent benefits package with a variety of cost-effective plans to support your health and financial goals. Kelley Kronenberg is a proud winner of the South Florida Business Journal's 2020 Best Places to Work Award and has been named a South Florida Top Workplace by the Sun Sentinel. Interested? Please contact our Talent Acquisition Specialist, Gretchen Waller with any questions. Email: Want to learn more about Kelley Kronenberg? Please visit All inquiries will be kept confidential. Kelley Kronenberg is currently not accepting resumes or referrals from search firms for this position. Kelley Kronenberg is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Show moreShow less

Keywords: Kelley Kronenberg, Fort Lauderdale , Digital Marketing Specialist, Advertising , Fort Lauderdale, Florida

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